IMPACT’s Liz Moorhead has published a new episode of the Content Lab podcast ‘How to write a video script for marketing’ to help you prepare a strong script for your marketing video content. 

She says, “In this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy.

In addition, this week’s learning corner is all about my favorite trick for guaranteeing your content always gets in front of the right people at the right time, but why I have serious beef with buyer personas and how they are the red herrings in the content marketing world.

John also shares a hilarious “what I’m reading” this week called Small Talk from 1348 from The New Yorker“.

How to write a video script for marketing

IMPACT


You May Also Like These Topics...

Using Engagement Data in Your B2B Video Marketing, July 13 [Webinar]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video […]

Sharing is caring

TikTok Video Engagement Success [Video]

Social Media Examiner has published a new video ‘TikTok Video Engagement Success’. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner Sharing is caring

Sharing is caring

How We Used a Video Course to Promote Ahrefs [Case Study]

Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs. He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding […]

Sharing is caring

Steps to Reach Out Your Customers Using Video

Rion Austin, Director of YouTube and video global solutions at Google has shared why advertisers should embrace a full-funnel approach to make the most of YouTube. He says, “My team and I find time and time again that to convert leads and bolster brand awareness, marketers need a media strategy that encompasses multiple objectives from […]

Sharing is caring
Sharing is caring