IMPACT’s Liz Moorhead has published a new episode of the Content Lab podcast ‘How to write a video script for marketing’ to help you prepare a strong script for your marketing video content. 

She says, “In this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy.

In addition, this week’s learning corner is all about my favorite trick for guaranteeing your content always gets in front of the right people at the right time, but why I have serious beef with buyer personas and how they are the red herrings in the content marketing world.

John also shares a hilarious “what I’m reading” this week called Small Talk from 1348 from The New Yorker“.

How to write a video script for marketing


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