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Wednesday, October 21, 2020

Google to update content policies for publishers

Scott Spencer, Director of Sustainable Ads at Google has announced that in September AdSense will publish simplified content policies for publishers. Spencer says, “Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others. Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers.... [...]

Tips to allocate your SEO budget

Since SEO is an important process that can lead your brand towards success, you need to properly focus on different aspects that can help you to win more prospects from search engines. To help you rightly allocate your SEO budget, iPullRank’s Nathan Turner has shared a useful article. Turner says, “It truly depends on where your company is in your marketing efforts, but here are the areas of concentration we focus on in any SEO engagement:  Auditing/Strategy: One of the most important aspects of strategic SEO is to complete technical and content audits to help devise... [...]

Improve your search performance with these SEO strategies

The main aim of working on the search engine optimization is to get more traffic to your website from diverse sources and to get repetitive visitors. SEO plays a crucial role in boosting your online business.  Searchmetrics contributor Bert Winterfeld has shared nine SEO strategies that will help you to transform your business. Winterfeld says, “The SEO challenges facing eCommerce sites are huge – products and topics are often similar across in different shops, and the competition is fierce. SEOs working for online retailers have to work out the best strategy regarding which Top-Level... [...]

How smart, nimble companies are using webinars today [podcast]

Webinars help your brand to build trust with your audience. By hosting regular webinars you can connect with the audience and share knowledge so that they can be persuaded to make a purchase. Copyblogger’ Sonia Simone has published a new podcast on ‘How smart, nimble companies are using webinars today’ on Rainmaker.FM. Simone says, “Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting the sale. In... [...]

Find out why you are losing prospects

To improve your sales it is extremely important to find new prospects. But it is not possible to convert all the prospects into customers. According to a Klipfolio research the average conversion rate is 5.7%. To help you find out why your prospects choose your competitors, Copyblogger’s Stefanie Flaxman has shared an article highlighting the reasons. Flaxman says, “You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their YouTube channel, and their website. It’s your competitor. You’re completely preoccupied... [...]

‘From customer reviews to customer insight: best practices in AI and sentiment analysis’ webinar September 5 [webinar]

Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’ on Thursday, September 5, 2019 at 1.00 pm EDT. Attend this webinar and learn: Techniques to leverage long-tail reviews into search best practices. Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local... [...]

Here’s on-page SEO checklist for you

Your on-page SEO efforts help you to get targeted visitors knocking on your online doorstep. You can improve your on-page SEO by choosing right keywords, good domain name and creating unique content. Rank Ranger contributor Liraz Postan has shared an ultimate on-page SEO checklist to help you improve your search engine marketing. Postan says, “On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were… there’s no way around making... [...]

Do you make these email subject line mistakes?

A strong email subject line communicates a promise to your subscribes. It should be written in such a way that you can convince the recipient that the email contains information or messaging that will improve their lives businesses. AWeber contributor Monica Montesa has shared an article on five most common email subject lines. Montesa says, “Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates. 1. Using ALL CAPS or too much punctuation(!!) Imagine receiving an email with a subject line like this... [...]

Improving CRO with social media and PPC

Conversion rate optimization (CRO) is the process of increasing percentage of website visitors who fill out a form or become customers. This process helps you to understand how users move through your site, what actions they take, and what’s stopping them from completing your goals. Every brand is aiming at improving the conversions and trying different ways to do it. Jeff Bullas has shared an article highlighting three ways on how you can improve it by combining social media and PPC. Bullas says, “Here are three ways to do just that and get more conversions. 1. Target specific social... [...]

12-Step guide to start your new blog

A well-maintained blog helps you to get new leads and improve sales. With quality content and regular posting you can achieve your marketing goals through a blog. Quick Sprout’s Lars Lofgren has shared an in-depth article describing the process of starting a new blog in twelve easy steps. Lofgren says, “I’m going to walk you through the 12 steps to start a blog, which are particularly useful for beginners who have never done this before. Now, let’s dive into the step-by-step process. Step 1: Pick a category to focus your blog on The most important decision to make when starting... [...]