To improve your sales it is extremely important to find new prospects. But it is not possible to convert all the prospects into customers. According to a Klipfolio research the average conversion rate is 5.7%.

To help you find out why your prospects choose your competitors, Copyblogger’s Stefanie Flaxman has shared an article highlighting the reasons.

Flaxman says, “You had trouble sleeping again last night.

Up until the time you got into bed, you were looking at their Twitter feed, their YouTube channel, and their website. It’s your competitor.

You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.

You constantly ask yourself:

“What will it take for my business to be viewed like theirs?”

While it’s natural for that question to arise in your mind, it may stifle your progress if you’re thinking in terms of duplicating their marketing efforts”.

Why Your Prospect Chooses Your Competitor


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