Improving CRO with social media and PPC
Conversion rate optimization (CRO) is the process of increasing percentage of website visitors who fill out a form or become customers. This process helps you to understand how users move through your site, what actions they take, and what’s stopping them from completing your goals.
Every brand is aiming at improving the conversions and trying different ways to do it. Jeff Bullas has shared an article highlighting three ways on how you can improve it by combining social media and PPC.
Bullas says, “Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow. Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent isn’t to buy. Thankfully, you don’t need it to be.
In fact, social advertising for direct sales is likely going to produce sub-par results. It’s best served for mention monitoring, brand awareness or content promotion, instead”.
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