A well-maintained blog helps you to get new leads and improve sales. With quality content and regular posting you can achieve your marketing goals through a blog.

Quick Sprout’s Lars Lofgren has shared an in-depth article describing the process of starting a new blog in twelve easy steps.

Lofgren says, “I’m going to walk you through the 12 steps to start a blog, which are particularly useful for beginners who have never done this before.

Now, let’s dive into the step-by-step process.

Step 1: Pick a category to focus your blog on

The most important decision to make when starting a blog is which category you’re going to write about.

Why pick a category at all? Why not write about anything that interests you?

When it comes to building an audience, increasing traffic, and monetizing your blog, you’ll get a lot further a lot faster if you stick to a specific category.

Think of it like this: Let’s say you stumble on a blog of mine. You find an amazing post about how to turn email subscribers into fully passive income. You love it and subscribe to my email list. Then I send you an email about how to organize your closet. How would you react? Maybe you’d love it if you also really love organization. But most people would be turned off. They want more content about email lists and making passive income”.

How to Start a Blog in 12 Easy Steps

Quick Sprout

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