The Marketing Week team has published a video on ‘What skills must marketing leaders invest in to stay at the top?’ featuring Keith Weed. Marketing Week team says, “The marketing landscape is evolving at a frightening pace so marketing leaders must never stop learning if they want to still be at the top of their game […]
A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual […]
The Content Marketing Institute contributor Robert Rose has shared four content marketing business models for the marketers. These proven models can help plan effective campaigns that can get you desired results. Rose says, “We have identified four types of business models: Performer, Platform, Player, and Processor. Each fall along two scales. The first is the […]
Google has announced new changes for the AdSense program. Now the publishers will have to add all their sites to the AdSense before displaying the Google ads. says, “We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work […]
The holiday season is approaching soon and it is the time to prepare your brand to reach out your target market. Online advertising is one way to maximize your profits. Marketing Land columnist Jacob Baadsgaard has shared five tips to make your holiday ad campaigns more profitable this year. Baadsgaard says, “For retailers, it seems like the […]
Entrepreneur magazine team has published a video on ‘4 Simple Steps to Begin Building an International Brand’ featuring Brian Tracy. The Entrepreneur team says, “Many entrepreneurs have asked themselves, what is the art of building an international brand? In this video, Entrepreneur Network partner Brian Tracy breaks down the main way to get international customers. […]
MarketingProfs team is hosting a webinar on ‘Using Social Media’s Perpetual Motion for Branding’ on Thursday, November 1 at 2.00 pm ET. The MarketingProfs team says, “Social media has fully infiltrated the business world. For marketers, this means the work never stops—there is no lull between campaigns, to evaluate and plan the next. Instead, every element […]
Manipulation is seen as a negative term. But not always it leads you to do something where you are planning to cheat or harm someone. Entrepreneur guest writer Scott Oldford has shared an article highlighting how marketers can ethically use manipulation in marketing. Oldford says, “Through modern retargeting, I can manipulate you into believing something you […]
Customer is the king and your need to keep them happy with the right treatment. Customer retention can be met only by delivering the efficient customer experience. Entrepreneur contributor Tiffany Delmore has shared three customer experience tips based on the way Apple, Hulu, Amazon and Netflix deliver their customer experience. Delmore says, “Many executives worry […]
Content matters on all the platforms. Even when you publish videos and images on the social networks, the captions that you right also make a huge difference. To help marketers improve their Instagram marketing efforts, HubSpot’s Caroline Forsey has shared a list of 36 captions they can use. Forsey says, “If you’re anything like me, […]