The Content Marketing Institute contributor Robert Rose has shared four content marketing business models for the marketers. These proven models can help plan effective campaigns that can get you desired results.

Rose says, “We have identified four types of business models: Performer, Platform, Player, and Processor.

Each fall along two scales. The first is the business integration scale. At one extreme, content marketing exists to simply support other parts of the marketing and communications teams as a contributor. The other end of the business integration scale is content marketing as a core business strategy.

The other scale is function. At one end, content marketing is internally focused, supporting internal constituencies for their strategic needs. On the other end, content marketing is externally focused on direct relationships with audiences, drawing in audiences to be managed with the same care that you might give customers”.

4 Business Models for Content Marketing

Content Marketing Institute
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