According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it. On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]

Merkle has published Digital Marketing Report for Q1 2017. The report highlights some important findings and updates on Google, Amazon and social networks. Download the Q1 report to learn about: Continued Google search spend growth spurred on by greater device bidding controls and other updates The rise of Google Local Inventory Ads, a brick-and-mortar-focused version of Product Listing Ads The growing importance of ads featured on Google Maps Seasonal spending trends for Amazon Sponsored Products Strong mobile share of advertising spend for Facebook and YouTube video platforms. Merkle Digital... [...]

Content marketing is growing and so the expectation levels of your prospects and customers. One need to remain focused in the process of content creation and distribution to achieve success. CMI writer Jay Acunzo has shared the three behaviors that drive most creative content marketers. On putting content before marketing, Acunzo says, “As content marketers, we complain about the noise. But noise is not your problem. Sameness is. And while creativity can free you from making more commodity junk, you misinterpret what it means to be creative. So here’s the truth: Creating something great... [...]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content. That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]

Apart from designing an effective content marketing strategy, marketers need to produce great content that attracts visitors and converts them into customers. https://www.entrepreneur.com/article/294672 https://www.entrepreneur.com/article/294293  [...]

Content Marketing is seen as an integral part of a brand’s marketing strategy. And some marketing are using it to directly make money online. Entrepreneur contributor Nathan Chan has shared four ways marketers can make their content marketing efforts more fruitful. Chan says, “If you want to be successful, you need to know exactly what you’re going to do to get from point A to point B. Yet, despite the logic behind building a content-marketing strategy, many startups fail to have any kind of direction in place when they generate content. Let’s take a look at how you can... [...]

With Instagram takeovers brands and influencers can collaborate and grow their audience by cross-promoting their content. Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. With an Instagram takeover brands can grow their Instagram audience, boost community engagement, promote an idea, product, or event and more. HubSpot’s Sophia Bernazzani has shared a seven-step process to host an Instagram takeover. Bernazzani says, “Instagram takeovers are mutually beneficial for the guest Instagrammer and the... [...]

Content Marketing Institute is hosting a webinar on ‘Killing Marketing: From Cost Center to Profit Center’ on Wednesday, June 7 at 2.00 pm EDT. This webinar attendees will learn how to drive direct revenues and cost centers from a content marketing initiative. Webinar speakers Joe Pulizzi, Founder, Content Marketing Institute Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “In this interactive webinar, Joe Pulizzi and Robert Rose will discuss the theory behind their new book, Killing Marketing (publishing in September 2017), and how the... [...]

Content Marketing Institute is hosting a webinar on ‘Building Frameworks That Fuel Digital Marketing Performance’ on Wednesday, May 31 at 2.00 pm EDT. This webinar attendees will learn about major market trends that are shaping content and SEO convergence and more. Webinar speakers Robin Kamen, Head of Content Marketing Advisory Services, NewsCred Andy Betts, CMO Advisor and Content Evangelist, BrightEdge Kevin Bobowski, SVP Marketing, BrightEdge Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Content Marketing and SEO are a match made in conversion... [...]

According to 2017 Email Marketing Industry Census 67% marketers have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes. This report also stated that 30% marketers to use personalization as a strategy in their email marketing efforts. Right way to follow-up can enhance the possibilities of email marketing success. HubSpot’s Aja Frost has published 23 follow-up sales email templates marketers can use for their email marketing needs. Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t... [...]