More and more marketers are turning to Instagram for their social media marketing activities. According to a recent report 92% of influencers plan to focus on Instagram most this year, and 87% expect to focus on it in 2018. Marketers try features like Instagram takeovers to take advantage of the Instagram features. Entrepreneur writer Nathan Chan has posted about four metrics that can help them to analyze Instagram marketing performance. Chan says, “To evaluate whether your Instagram activity is making a positive impact on your business, you must measure how your posts are driving outcomes. Whether... [...]

Right price can help you sell more products and service. Most customers care for the right price for their purchase. HubSpot writer Arash Asli has shared four pricing strategies that can help marketers make more sales. Asli says, “Strategically framing your prices. It doesn’t matter if you are operating in the luxury market or if your product is as cheap as chips, it’s how you frame those prices that will influence prospects and accelerate your close rate. 1) Position Time Over Money Regardless of the price of your product, whether it’s $1 or $1000, focusing on “time” over price... [...]

Effective copywriting can enable marketers win at the marketing game. Whether it is persuading the prospects to become a client or convincing someone to buy your services, copywriting helps. HubSpot’s Emma Brudner has shared 18 closing phrases that can help marketers seal sales deals. These phrases are in the form of non-aggressive closing questions to make the buyer feel comfortable to make a decision. Here’s how Brudener addresses the price-based question: “Is there any reason, if we gave you the product at this price, that you wouldn’t do business with our company? This... [...]

Content Marketing Institute is hosting a webinar on ’30 Essential Tips to Document Your Content Marketing Workflow’ on Wednesday, June 14 at 2.00 pm EDT. This webinar attendees will learn the best practices for documenting a workflow to successfully execute a content marketing strategy. Webinar speakers Heather Hurst, Director, Corporate Marketing, Workfront Robert Rose, Chief Strategy Advisor, Content Marketing Institute Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Research conducted by CMI consistently shows that content marketers who document their... [...]

Focus on user experience (UX) is growing worldwide. It is evolving even more in 2017 which is an opportunity for organizations and marketers for bringing in a mindset shift. Today marketers are facing several challenges in the implementation of a good UX experience. Econsultancy’s Ben Davis has listed 14 reasons businesses are failing in creating good UX design. Davis says, “The debate about UX and design is similar to the broader debate about digital transformation. There is still a lack of understanding across many businesses, often at c-suite level, about what good UX entails. How... [...]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams says, “Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it’s amazing data to have… when it’s accurate!). The insights we can get about personas, which we can then use to power... [...]

Google’s Director of Marketing for Performance Ads, Matt Lawson has published an article address the four things marketers should know about the future of marketing. The article states that 20% of searches on Google app are now by voice and “for every second delay in mobile page load, conversions can fall by up to 20%”. In February 2017, Google established industry benchmarks for mobile page speed. On web users’ expectations from the advertisers, Lawson says, “Today, consumers believe they should receive marketing messages that are tailored to their unique needs.... [...]

Kissmetrics is hosting a webinar on ‘Be engaging: See how we drive engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where you’ll learn how to: Leverage behavioral data to segment and monitor your audience to know where you can improve and where you should focus Amaze your prospects with perfectly... [...]

According to a Yahoo Small Business report, 83% of shoppers who add items to cart do not make purchase. The research states that cart abandonment leads to $6.2 million in lost potential sales assuming a $30 average order value. This study was conducted based on the eCommerce behavior of 250k shoppers. Commenting on the research, Phil Grier, eCommerce Integration Specialist, Yahoo Small Business says, “Of the 250k shoppers who added at least one item to their cart and didn’t check out, we found that about 17% experienced a warning of some kind. Below, we break down the top warning categories... [...]

Instagram statistics are impressive. 1 out of 2 people under the age of 35 are on Instagram today. That means that over 1 Billion people are on Instagram. As a result, Instagram is now one of the top social networks. It’s a market that should not be ignored. Thomas Witek has created new software that will help you take advantage of the power of Instagram. It is called Gram Poster, and it will transform your Instagram marketing with the simplicity that it offers. Now, Instagram becomes practical for the small business or solo entrepreneurs. Now you don’t need to be a celebrity to earn... [...]