Google: Conversions May Fall by 20% for Small Mobile Page Load Delay
Google’s Director of Marketing for Performance Ads, Matt Lawson has published an article address the four things marketers should know about the future of marketing.
The article states that 20% of searches on Google app are now by voice and “for every second delay in mobile page load, conversions can fall by up to 20%”.
In February 2017, Google established industry benchmarks for mobile page speed.
On web users’ expectations from the advertisers, Lawson says, “Today, consumers believe they should receive marketing messages that are tailored to their unique needs. So, once you have a comprehensive view of your customers, the next step is to reach them in the right moment with the right message. And reaching your audience just got much, much easier”.
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