Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce. At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets. The result is a more complex marketplace where modern marketing strategies must involve both online and offline efforts. Understanding Integrated Marketing One term for the blending of online and offline customer engagement is “integrated marketing.” According to a study... [...]

Shaun Buck says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck describes two different ways to make getting referrals easy. A mentor of mine, Bill Glazer, once said, “The single easiest way to double any business is for each customer to bring a customer.” Take a second to imagine what... [...]

Liz Willits says, “If you’re reading this, you already know how important your email list is. After all, you’ve been in business a while. You know you’re supposed to build an audience of excited fans who can’t wait to buy your next product or service. You’re well aware that you should spend more hours, days, months … maybe even years painstakingly building up your list so you can reach those thrilled would-be customers as soon as you hit send. But frankly, you just don’t have that kind of time to devote to building your list. Right? The good news: You don’t have to spend weeks... [...]

A Buyers List in your niche is the epitome of a useful mailing list. This is a list of people who have actually bought something in your niche. People who have bought once are likely to buy again, more likely than someone who has never bought before. Arbitrage is the art of procuring something of value at a low cost and selling it for a high price. Leon Tran‘s new training, Buyers List Arbitrage, will show you how to build a list of buyers in your niche, at very low cost, and then use that list over and over again to bring in multiple sales. This is true arbitrage, but it goes beyond the... [...]

Julie Joyce says, “I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too. While I know that it’s just automated spam, I’m still offended. This type of email clogs up inboxes and likely prevents legitimate outreach requests from being read. Since our main method of developing links involves email outreach, this poses a serious problem for us. I’m not trying to... [...]

Ginny Soskey says, “Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. Though we had done some preliminary number crunching to estimate the impact of these changes, we weren’t 100%... [...]

James Hopkins says, “The best responsive designs come with good, considered typography. As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic. Be responsive, accessible and different When someone uses the term ‘accessibility’ in the context of web development, they’ll likely be referring to the practice of ensuring that users who require assistive technologies are able to use your website. However, the topic of accessibility is far wider ranging than the aforementioned scope. Rather, it is ensuring that anyone... [...]

Satish Meena says, “I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.) “Laura, what’s working well in B2B marketing tactics?” And I’m thinking, “Do I look like the Lone Ranger?” (Silver bullets? Get it?) To be fair, when marketers ask me “What works best?” I don’t really think they are looking for a simple and seemingly magical solution to a complicated problem. Most just want to validate their... [...]

Pamela Wilson says, “We are … how shall I say this? Unusual around here. – Our Founder and CEO is a reformed lawyer-turned-marketer-turned-serial-entrepreneur-turned-who-knows-what’s-next. – Our COO runs our galaxy when he isn’t keeping our company running. – Our CCO rocks hot pink hair and an unmistakable style. – Our CFO has remade himself as a LinkedIn shock jock. – Our CPO promotes a minimalist life with maximum heart. I could go on. Company meetings feature an eye-popping variety of hair colors, styles of dress, and tattoos of all shapes and sizes.... [...]

Harry Whitehouse says, “A new year means a fresh start. It’s the perfect opportunity to reassess, refresh and take your business to the next level. Here are some tips to help your business kick off 2016 with a bang. 1. Establish your business New Year’s resolutions. Setting some New Year’s resolutions for your business is just as important as promising to hit the gym more often. This is your chance to challenge yourself with some new business goals and reinforce your brand. Whether it’s meeting your financial targets, winning over some new customers or strengthening ties with existing... [...]