‘2 Secrets to Maximum Referrals’ – Entrepreneur
Shaun Buck says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck describes two different ways to make getting referrals easy.
A mentor of mine, Bill Glazer, once said, “The single easiest way to double any business is for each customer to bring a customer.” Take a second to imagine what your business would look like if you could get every customer to bring a customer. Imagine the positive impact that would have on your business.
But we need to make the process of referring easy, both for the person giving the referral and for the person acting on the referral. One of the best ways to do this is to offer information that your customer or referral partner can give out that allows you to control the story being told about you while being helpful to the person receiving the information”.
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