Maggie Patterson says, “The days of using your website as a brochure for your business are long gone. Now your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client or customer. But this isn’t easy. As a copywriter who […]
The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.
Ashley Johnston says, “No consumer wakes up and says, “today I am going to be a mobile shopper.” Consumers don’t think in channels. Despite understanding the agnostic consumer environment and having an overwhelming array of data and technology at our disposal, marketers continue to take a very wide-angle approach when targeting consumers. A broad level […]
Video Turbo Store integrates video with text and graphical sales content#ad It’s been nearly a week since Peter Beattie released Video Turbo Store. This new video player for WordPress sites can boost sales through immediacy. While your visitors are watching your videos, they see scrollable pictures of samples and sales text in the video window. […]
Daniel Burstein says, “How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. To help you prepare for IRCE […]
For a long time, now, the FTC has required marketers to inform their readers of any partiality (due to an affiliate relationship, for example) when they endorse a product. Well, they have decided their rules aren’t stringent enough. Now, they want to make sure you don’t “bribe” people to be your ambassadors, by giving a […]
Carly Stec says, “Imagine that a couple of your friends convince you to give speed dating a try. “It’ll be fun,” they insist. The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour finally winds down, you find yourself left with two options — accept a dinner invitation […]
It used to be that only the marketer with deep pockets could make high quality green screen videos. It required expensive: • Equipment • Studio • Software But, fortunately, as technology improved the required hardware and software are going down in cost. In today’s climate, there are no tech barriers; all it requires is an […]
Roman Lenzen says, “Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs (relational database management systems). Spending worldwide on Big Data is forecast to hit $114 billion by 2018, growing at an annual rate of almost 30%. With an ever-increasing number of […]
Chow says, “Unless Social media has always been one of the best ways to build traffic and user engagement. On popular social media platforms, you can find millions of relevant people in your niche and great content ideas by narrowing down what’s trending. I’m currently using Facebook.com, Twitter.com, and Google+ for my social marketing and they […]