Roman Lenzen says, “Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs (relational database management systems). Spending worldwide on Big Data is forecast to hit $114 billion by 2018, growing at an annual rate of almost 30%.

With an ever-increasing number of SaaS and mobile app offerings being born in the Cloud, organizations will invariably need to adapt to new, non-relational paradigms for extracting, analyzing, and securing data.

That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.

The following are seven ways to prepare your marketing department, and your organization as a whole, for a future IT landscape dominated by Big Data technologies“.

Seven Ways to Get Ready for the Big Data of the Future

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