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Monday, June 27, 2022

Google AdWords has released a new API called AdWords Scripts

AdWords Scripts are a lightweight JavaScript style interface for performing routine activities against an account, such as adwords scripting for updating and reporting on your AdWords accounts, making it possible for advertisers to develop custom tools and integrations quickly. AdWords scripts can’t do all the heavy lifting of the AdWords API and isn’t suited as the basis for a custom platform, but it can be useful for basic automation. AdWords scripts include built-in support for Google Spreadsheets and HTTP services, allowing you to pull in important data and take action in your account.... [...]

Adwords Buzz reports Google increased Adwords campaign limits

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Google AdWords had a limit of 500 campaigns and up to 3 million keywords per AdWords account. Things are going to change!  Google announced that, you can now have up to 10,000 campaigns (this will include active and paused campaigns) per advertiser account. The number of keywords hasn't changed, however. Here are the up-to-date AdWords account limits: 10,000 campaigns (active and paused) 20,000 ad groups per campaign 5,000 keywords per ad group 300 display ads per ad group (including image ads) 4 million active or paused ads per account 3 million keywords per account 10,000 location targets... [...]

Mobile search: Americans searched for restaurants the most, followed by gas stations!

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A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account. xAd reported high performance for the ads it served, including click-through rates of seven percent for search and .6 percent for display. Breaking it down even further, 37 percent of mobile-local searchers and five percent of mobile-display users took secondary actions, which are post-click activities such as calling businesses and... [...]

Google updated search results for queries involving punctuation marks and symbols!

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Google usually ignores punctuation and mathematical symbols from a query because it doesn't index them. Recently, Google has updated its search results for queries involving punctuation marks and symbols. Searching for the symbol equivalent of a period, comma, carat, percent sign and more symbols now will return search results – though they aren't always exactly relevant. Google started to show results for queries like [.], [,], [:], [;], [#], [%], [@], [^], [)], [~], [|], [“], [<], [$]. When you search for [%], Google shows the results for [percent sign] and that happens irrespective... [...]