Tableau has released a free guide titled “3 Ways to Measure Social Media Like a Genius”. The Tableau team says, “Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn three ways to measure social media like a genius. This guide includes: live interactive examples of social media data dashboards YouTube tutorials about social media analytics best practices and guidelines for measuring social... [...]

Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”. The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics. Ask and answer deeper questions: How well does the respondent audience in your web visits correspond to your target audience? What traffic sources yield the most valuable customers, not just one-time conversions? How can you enable colleagues who are not web-analytics... [...]

Marketo has released a free ebook titled “Social Media for Lead Generation”. The Marketo team says, “Using social media to brand your business isn’t a groundbreaking strategy. Been there, done that? And although social is still important for branding and buzz, it’s becoming increasingly important for lead generation. Download our eBook and find out how tapping into social media channels can transform your lead generation efforts. You will learn: How social marketing is shifting away from company-to-buyer marketing Why social sharing is important and how to get your audience... [...]

Marketo has released an ebook titled “Definitive Guide to Lead Generation”. The Marketo team says, “If you can generate qualified leads for sales, you make their job easier – andmore of your leads will be turned into revenue faster. Now, find out how lead generation helps your company: Define a lead and his or her buying journey Build a robust lead generation strategy through marketing automation Use content marketing, social media, your website, SEO, and paid programs for lead generation And much, much more!“. Marketo’s ‘Definitive Guide to Lead Generation’ eBook  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “Getting the Google Plus Conversation Right”. Duct Tape Marketing Newsletter Contents Getting the Google Plus Conversation Right 7 Ways to Acquire the Right Kinds of Links to Your Site How to Build a First-Class Email List in 30 Days — from Scratch 6 Ways To Disconnect From Social Media The Economy Hasn’t Changed Innovation. ‘Duct Tape Marketing’ Newsletter  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “Business As the Ultimate Adventure”. Duct Tape Marketing Newsletter Contents Business As the Ultimate Adventure 2011 Small Business Influencer Growing the Circle of Trust Should You Really Call Yourself a Consultant? The Key to Effective Long Copy A Creative Way to Reach Out To Bloggers. ‘Duct Tape Marketing’ Newsletter  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “5 Ways To Get Your Website Ready For Local Search”. Duct Tape Marketing Newsletter Contents 5 Ways To Get Your Website Ready For Local Search How to Dominate Your Industry like Drudge Marketing 101: Branding your business in a competitive environment The Brutally Honest Guide to Naming Circles in Google Plus I Disagree: Irrational Optimism Is Not Entrepreneur’s Most Important Asset. ‘Duct Tape Marketing’ Newsletter  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “How to Get What You’re Worth”. Duct Tape Marketing Newsletter Contents 5 Ways That Content Marketing Has Changed The Art Of Selling Forever 5 Great Reasons to Start Your Facebook Page Right Now The Only Reason to Participate in Social Media Are You Committed Enough. ‘Duct Tape Marketing’ Newsletter  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “How to Get What You’re Worth”. [Duct Tape Marketing Newsletter] […]  [...]

The latest issue of ‘Duct Tape Marketing’ newsletter has been released. The featured article is titled “7 Resistance Crushing Questions Every Business Must Answer”. [Duct Tape Marketing Newsletter] […]  [...]