By customizing your landing page templates depending on the needs of your visitors, you can improve your conversion rate. Unbounce contributor Garrett Hughes has published a guide entitled ‘How to Choose & Customize a Landing Page Template’. Hughes says, “In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece. How to Choose a Template That Supports Your Conversion Goal What’s a conversion goal, exactly? Your conversion goal is... [...]

If you’re a consultant assisting local businesses with their online marketing, here is some content you can resell to your clients, Local Landing Page Pack vol.2. Local businesses need an online presence. They know print ads aren’t enough in our current society and are investing a lot in PPC advertising of their websites, but many are doing this without understanding the value of a customer contact link. As a result, most of the time the links they paid for just send people to a poorly-designed homepage, a service page or even an about us page. By doing this, they don’t collect any... [...]