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Saturday, November 28, 2020

Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans [Video]

The Entrepreneur Magazine team has published a video on ‘Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans’ featuring David Meltzer. Entrepreneur team says, “With more sports fans streaming content than ever before, teams and leagues have been forced to change their approach to distribution based on consumer habits. Formula 1 put a newfound emphasis on aggregating data on F1 fans and sports fans alike, using it to improve the experience of the more than 500 million Formula 1 fans worldwide. Global Research Director Matt Roberts is leading the charge,... [...]

Create mobile-first content with these strategies

If you are into content marketing, accommodating the mobile user should be your priority. As we go into the new year of 2018, mobile shows no signs of losing its importance. Whether it is selling products, gathering names for your mailing list or just trying to improve engagement with your content, it’s critical that you tailor the content presentation so that it is attractive and readable on mobile devices. In an article on the Entrepreneur Magazine website, Syed Balkhi points out that “nearly 60% of web activity now occurring from mobile devices, [so] you’re leaving money on the... [...]