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Monday, November 23, 2020

A CRO Guide for Marketers

Conversion rate optimization is a process of increasing the percentage of your website visitors taking the desired action. It is quite essential for achieving marketing success. VWO’s Nida Zehra has published ‘A CRO Guide for Marketers’. She says, “First thing first. You must know what you want to achieve with your optimization exercise. You need to zero in on a set of goals, and for that, you need to sit with your stakeholders and identify the critical metrics (also known as KPIs) that define your business goals. Once you have identified the goals specific to marketing,... [...]

96% Of Your Landing Page Visitors Will NEVER Convert [Video]

Your website’s landing pages are a crucial element for improving your marketing performance. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads. Neil Patel has published a new video ‘96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)’ to help you improve your landing page’s conversion rate. Patel says, “You’re selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay... [...]

‘Improve Your Website (And Sales) Immediately with CRO’ Webinar April 9 [Webinar]

The success of your website depends on the conversion rate it achieves. With right conversion rate optimization strategies you can increase your online sales. Hanapin Marketing is hosting a webinar on ‘Improve Your Website (And Sales) Immediately with CRO’ on Thursday, April 9, 2020 at 1.00 pm ET. The Hanapin team says, “Whether the current climate has customers flocking to your website, or you’ve had to cut back on PPC spend because of budget concerns – conversion rate optimization (CRO) can help improve your website. create a better experience for your users that benefits... [...]

How Storytelling Helps Increase Conversion Rates [Podcast]

Storytelling is a proven method to persuade your audience and convert them into customers. It is a way to move closer to them. Neil Patel has published a new podcast episode titled ‘How Storytelling Helps Increase Conversion Rates’ to help you use storytelling to increase conversion rates. Patel says, “In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune... [...]

6-Point Checklist to Improve Your Conversion Rate

Your website’s conversion rate is the number of conversions divided by the total number of visitors. It reflects your site revenue and the scope for further improvement in terms of making more business. Portent contributor Tim Mehta has shared a 6-point checklist to help you prevent your conversion rates from dropping. Maheta says, “Here’s a checklist of what you should do if your conversion rates see a sudden drop. 1. Isolate and Find the Source of the Issue in Analytics A very common cause of conversion rate drop is inflation of low-quality traffic. One of Portent’s... [...]