Your website’s conversion rate is the number of conversions divided by the total number of visitors. It reflects your site revenue and the scope for further improvement in terms of making more business.

Portent contributor Tim Mehta has shared a 6-point checklist to help you prevent your conversion rates from dropping.

Maheta says, “Here’s a checklist of what you should do if your conversion rates see a sudden drop.

1. Isolate and Find the Source of the Issue in Analytics

A very common cause of conversion rate drop is inflation of low-quality traffic. One of Portent’s Analytics Strategists, Oeuyown Kim, reflects:

Screenshot of a Slack chat message from Portent Analytics Specialist that says "I typically check for proper tracking or broken elements on the site first, then see if it's coming from one source (maybe it's bot traffic for a ton of highly unqualified traffic?)

We see this pretty often with clients. Bot traffic will flood the site from a specific source, location, or server”.

What to Do If Your Conversion Rates Drop: A Checklist


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