The latest post on ‘Mashable’ is titled “AOL’s New Ad Platform Tries to Break the Digital Spending Ceiling”. Jason Abbruzzese says, “AOL is taking a new approach to attracting the ad dollars that have stubbornly avoided the digital market — if you can’t beat ’em, make ’em join you. The company is rolling out a new ad buying platform called One, which will attempt to offer marketers a one-stop shop for all display needs, including television. One integrates display ad inventory across every type of device with data analytics features to create an advanced... [...]

The latest post on ‘Mashable’ is titled “3 Strategies for Improving Your Facebook Ads”. BusinessNewsDaily team says, “Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization. “Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social... [...]

The latest post on ‘Mashable’ is titled “Too Many Facebook Hashtags Seriously Hurt Your Brand”. Matt Petronzio says, “You really need to stop using so many hashtags on your brand’s Facebook Page, according to a new report (though, it’s probably a good rule of thumb for your personal page, too). Social media marketing company Socialbakers released data this week showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives. Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags... [...]

The latest post on ‘Mashable’ is titled “The Fourth Screen: How Smartwatches Could Be Used for Ads”. Todd Wasserman says, “Will your wrist be the next billboard? With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15%of consumers are currently using wearable technology, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen. Historically, such interest has meant Madison Avenue can’t be far behind. “It’s... [...]

The latest post on ‘Mashable’ is titled “Google Goes Mythbusting About Google Glass”. Pete Pachal says, “Google Glass hasn’t had a great month. It was a factor in an alleged assault, got banned inmore restaurants, and one of its earliest advocates had harsh words for the device. NowGoogle has begun the damage control. In a lengthy post on Google+, the Glass team attacked several myths about the device, aimed at people who don’t yet have experience with it. The list dispels some of the most popular assumptions about Glass — that it’s always recording... [...]

The latest post on ‘Mashable’ is titled “Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market”. Jason Abbruzzese says, “Mobile advertising is booming, but the rising tide is primarily lifting two boats. Facebook is nearly monopolizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketerreleased on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between... [...]

The latest post on ‘Mashable’ is titled “Facebook: 375 Million Users Play Games Each Month”. Chris Taylor says, “If it seems like you just can’t stop playing Candy Crush Saga or any other Facebook games, don’t worry, you’re in good company — a lot of good company. At the Game Developers Conference in San Francisco Wednesday, Facebook revealed some more of the kind of eye-popping stats you get on a network with 1.3 billion monthly active users. For example, roughly a quarter of all its active users — 375 million people — play at least one Facebook-connected... [...]

The latest post on ‘Mashable’ is titled “America’s Most Social Small Business Is”. Stephanie Walden says, “For those of you who have followed along with our America’s Most Social Small Businesschallenge, you know that it’s been a fierce competition from the get-go, with 32 small businesses all over the country duking it out to claim the title of the most socially savvy. After some tough choices and hours of deliberation, the championship round has arrived. In this final match-up, we examined the social presences of our final two competitors — Sevenly,... [...]