HubSpot has published the ‘Guide to Augmented Reality’ to help brands and marketers understand what augmented reality is and how it impacts a business.

Alicia Collins says, “In simple terms, augmented reality (AR) is an embellished or altered form of reality where content lays over users’ real-world views. The technology allows people to add digital assets to their physical environment. AR has a wide variety of uses — from assisting pilots and surgeons with complicated tasks to improving our Instagram stories with fun filters.

History of Augmented Reality (AR)

You’re probably thinking, I guess I’ve used AR, but can we do a deeper dive? As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to users’ real-world views.

Those Snapchat filters? Yeah, that’s augmented reality. Pokemon Go? Totally augmented reality. Oculus Rift? Well, no. That’s actually virtual reality, and we’ll get to that later.  Augmented reality (AR) assists fighter pilots flying at nearly twice the speed of sound and helps surgeons to perform complicated procedures, but it wasn’t always this advanced or accessible”.

The Ultimate Guide to Augmented Reality


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