Latest News
‘The Most In-Demand Freelance Skills on LinkedIn’ – MarketingProfs
Ayaz Nanji says, “Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder. The report was based on internal LinkedIn search data from March 2016 as well as profile and geographic data from 2015. The number of freelancers on LinkedIn has increased 43% over the past five years,... [Read more]
‘Make It Work: How to Fix 5 Common Online Marketing Strategy Mistakes’ – Business.com
Peter Brooke says, “If your online marketing strategies aren’t generating the results you were hoping for, one or more of these common marketing mistakes may be to blame. Online marketing strategies can be highly effective when used correctly, but there is a definite margin for error. If you are making any of these common marketing mistakes,... [Read more]
‘Report: Bye bye Twitter “Buy”’ – Marketing Land
Tamar Weinberg says, “Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned to teams devoted to customer service or dynamic product ads. What’s... [Read more]
‘Mega-menu design trends in ecommerce: 2014 vs 2016’ – Econsultancy
Ben Davis says, “Mega-menus are a mainstay of desktop ecommerce. Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel. In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue. So, what of 2016? Let’s have a look. Argos 2016... [Read more]
‘To Make Sales, Stop Answering Questions’ – HubSpot
Melanie Lane says, “In one simple exchange, we see how uncomfortable this type of seller can make prospect conversations. Once the salesperson has given a close-ended answer, the asker (usually the prospect) feels like they have to come up with another question because the silence is unbearable. The seller has just missed a huge opportunity to... [Read more]
‘3 Ways to Supercharge Your Content-Marketing Strategy’ – Entrepreneur
Dan Blacharski says, “User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and social-media-focused audience appreciates the realism, the contributions of their peers, and the opportunity... [Read more]
‘Why you should be looking at Facebook’s Audience Network’ – Marketing Land
Andrew Waber says, “Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for an inventory source that’s less than two years old, and reflective of the degree to which Facebook Audience Network (FAN) is transforming the mobile advertising landscape, thanks to its... [Read more]
‘How to Address Mobile Engagement: Examining the User Lifecycle’ – Business.com
Polly Alluf says, “Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can’t be sprayed all over an existing mobile app. Suggest something to a user at the wrong time or, worse, to the wrong user, and you’re out. That’s why writing about using mobile engagement features sounds like a... [Read more]
‘Marketing and Grilling Have More in Common Than You Think′ – ‘Convince & Convert’ Blog
Tim Copp says, “May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain during my last cookout because... [Read more]
‘Getting scrappy with your digital marketing with Nick Westergaard’ – AWeber
Tom Tate says, “On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital marketing. Nick shares with us actionable insights on how to build a strategy, connect your digital dots, and get the most out of your limited time and... [Read more]
‘Why should marketers fight email fraud?’ – Experian Marketing Forward
Brian Westnedge says, “It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing generates $38 in ROI. Unfortunately, the most valuable marketing channel is also the least secure. Every day, marketers pay a hidden... [Read more]
If you missed Stealth List Building Formula, try our loophole #ad
David Dekel‘s list building process, which he says was built on a loophole, led to his building a huge mailing list of over 45,000 people in just 4 months. He shares his process in Stealth List Building Formula. But his process goes beyond building the list. He also discovered how he could earn the most money from his list by strategically choosing... [Read more]
