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Pamela Wilson says, “The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings as exceptional... [Read more]

Logan Ray says, “Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore? Before I jump into this list, let me take you back to where this started:... [Read more]

Andrew Davies says, “For anyone working in B2B marketing, it’s hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time to dig below the undulating praise, however, you’ll see that the joys of marketing automation are not as clear-cut as you might first believe. Only 2.8% of B2B enterprise... [Read more]

Chris Kerns says, “Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing on desktop and mobile app home screens and sent waves of hot takes shooting across social networks. With all the opinions and conversation on the update, it made me wonder what social media... [Read more]

Aja Frost says, “Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it. After all, people form a first impression of you in a tenth... [Read more]

Alok Chowdhury says, “Marketers have known for decades that content marketing is one of the best ways to build interest and demand the products or services you offer. Sharing customer testimonials in print ads were an early and effective means of engagement and drawing interest. Today, even in the digital age, while the method of receiving information... [Read more]

Cesar Melgoza says, “Every marketer is looking to capture the interest and spending dollars of the consumers who promise the highest and longest term growth. What characteristics define such consumers? To begin, their incomes are steadily growing, their population sizes must be rising and the amount that they spend on an annual basis must be increasing.... [Read more]

Jami Oetting says, “What’s the #1 thing clients value in their agency partners? It’s not results, strategy, or even great creative. According to the Society of Digital Agencies, it’s expertise in emerging trends. Now think about the last time you delivered this type of information to your client. If it’s been a while,... [Read more]

Nikki Gilliland says, “When it comes to convincing customers to buy online, technology can be a tricky sell. During some research on how ecommerce companies encourage conversion at the checkout, I recently discovered that Bose – best known for making speakers with ‘better sound’ – also has better product pages than most. While... [Read more]

Mary C. Long says, “How do you market something un-sexy, unappealing, or even unspeakable? It’s a legitimate challenge for businesses revolving around things people don’t like thinking about in the day-to-day. But when the need arises, you want to be sure they remember you. Here’s how to be sure they do: Point Out Your Differences... [Read more]

Mehul Rajput says, “The mobile era has taken over the world and apps have become the most quintessential source of help. Though websites were considered the most happening place to be, they are now only second to the increasing popularity of apps. Each year, the business involving apps is gaining momentum as one of the most compelling economic... [Read more]

Andreas Reiffen says, “We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock;... [Read more]