‘Twitter is testing carousel ads again, but a different type’ – Marketing Land
Tim Peterson says, “A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Twitter’s latest carousel ad format lines up an array of tweets — text, photos or videos — into a horizontal slideshow, not unlike Facebook’s, Instagram’s and Google’s versions of the format. Brands can include up to 20 tweets in a carousel, but Twitter recommends they limit themselves to around five or seven.
Brands can pick one of their own tweets, including their ads, to appear in a carousel, but they’re not limited to their own content. They can also pull in tweets from creators who are part of Twitter-owned Niche’s influencer program. And if they get a regular user’s permission, they can include that person’s tweets as well.
It’s up to the brand to figure out how to get a person’s permission, such as by direct messaging the person on Twitter. There’s no way for Twitter to verify that a brand received that permission before an ad runs, but it can take down the ad if a violation is reported after the fact”.
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