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Jeff Hoffman says, “Salespeople entice prospects to book meetings with them based on their words, either spoken or written. With this in mind, word choice is incredibly important to be effective in sales. While an emotionally charged phrase might compel a prospect to sign the contract, an off-putting word could kill the opportunity. Get HubSpot’s... [Read more]

MOZ team says, “As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients’ websites perform in the SERPs. With each change, it’s important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: “If I were... [Read more]

Jeff Rajeck says, “Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult. Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about ‘what works now’. To help out, here are three examples of Facebook posts which have outperformed, contrasted... [Read more]

Ahmad Raza says, “In a world where buzzwords like Pay-Per-Click (PPC) and banner ads have become commonplace, it might be easy to overlook the fact that generic, targeted online advertising doesn’t convert in every industry. There are situations where a personal touch is required. PPC Advertising Costs Outpace Customer Value Depending on your... [Read more]

Tony Messer says, “Since blogging has become so common, far too many people have fallen into the trap of thinking that it’s easy. This can be a huge mistake, especially for businesses. The simple fact is that your blog can be one of the most important marketing channels you have at your fingertips. The most successful brands use their blogs... [Read more]

Pamela Wilson says, “We talk about the lives of professional writers and content marketers a lot on these pages. And we’ve done our fair share of interviews with well-known writers and top-notch content marketers. But what about those writers whose names you may not know, but who have discovered the secrets to running profitable freelance writing... [Read more]

Sean Zinsmeister says, “As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better target prospects in various stages of the buyer journey. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. It can... [Read more]

Ellen Bartolino says, “Every brand has a story, but great brands that know how to tell that story well. Whether you’re selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Your... [Read more]

Ben Davis says, “The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business. With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. Rob Wood, Head of Online, explains... [Read more]

Marina Hoffmeier says, ““Grow an email list,” they said. “It will be easy,” they said. Growing an email list isn’t rocket science, but it does take some work. Not just work, but strategy. And part of that strategy should include social media. The number of active social media users in the United States is at an all-time high of 78 percent... [Read more]

Tim Brown says, “The world wide web has been crowding our screens since its birth in 1989; a mere 26 years ago. While older generations have gotten the hang of living logged in, the ones who were raised in a virtual world are the Millennials. Millennials: A term thrown around to describe presumably young people, but what does this category really... [Read more]

Amit Kapue & Amit Singh says, “Common sales wisdom dictates thoughts such as “does your product solve a problem” or “do you add value to a customer’s life”. In today’s competitive world, and abundance of social interactions, most entrepreneurs would have engineered their product or service around these questions and prototyped... [Read more]