Latest News
‘Busting the Top 3 Google AdWords Myths’ – HubSpot
Michael Kiel says, “If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has... [Read more]
‘Instagram Stories: what do marketers need to know?’ – Econsultancy
Patricio Robles says, “Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers. From video to algorithmic feeds, major platforms have seen major changes in the past year. This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart... [Read more]
‘When to Email Prospects If You Want Them to Take Action’ – HubSpot
Aja Frost says, “When it comes to sending emails, timing is everything. Maybe you’ve got a game-changing tip for a new prospect — but if you email her on a Sunday morning, that tip will probably end up in her trash. Or perhaps you message a prospect at 8 a.m. on a Wednesday, but you forget his time zone is four hours behind and he’s... [Read more]
‘New Google help document defines Search Analytics impressions, position and clicks’ – Search Engine Land
Barry Schwartz says, “This morning, Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console. Specifically, it aims at defining three core metrics used on the report; impressions, position and clicks. The document even goes through how... [Read more]
‘How to Make Your Writing Real’ – Copyblogger
Brian Clark says, “In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today. For content marketing, it’s... [Read more]
‘4 Ways to Earn Trust From Prospects and Customers’ – Entrepreneur
Karen Mishra says, “Gaining their trust will be hard to do at first, as they won’t have much to go on. However, it is possible to show your customers that they can count on you to perform by simply proving to them them that you are reliable. Answer your phone during the hours you say you will. Be open when you say you will. Get back to a new... [Read more]
‘Google Analytics launches Demo Account for learning & training’ – Marketing Land
Ginny Marvin says, “To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience, but it can also be used by those with access to accounts who want a playground for experimentation before making changes —... [Read more]
‘How to Use Instagram Stories: A Simple Guide for Marketers’ – HubSpot
Marissa Breton says, “On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may... [Read more]
‘9 Secrets to Beautiful Content for Your Social-Media Strategy’ – Entrepreneur
Jason Parks says, “Sharing your company’s story in a compelling fashion seems simple, right? I can’t tell you how many times business owners and marketers completely drop the ball on their content execution, which leads to a failed marketing strategy. It is important to realize that compelling content is the backbone to marketing success.... [Read more]
‘Google My Business drops ability to edit business description field’ – Search Engine Land
Barry Schwartz says, “Google has removed the ability for businesses to edit their introduction/description field in the Google My Business portal. Google posted a note about this in the featured document. This feature was removed on August 1, 2016 and Google wrote: The Introduction/Description field is no longer editable in Google My Business.... [Read more]
‘How Facebook is stepping up its whack-a-mole war against clickbait now’ – Marketing Land
Tim Peterson says, “There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably could guess; and 2) the phrase beginning that headline is exactly how Facebook is now fighting clickbait. On Thursday, Facebook announced the latest salvo in its roughly two-year-old... [Read more]
‘How to Create a Lead Magnet (That Actually Works) in Less Than a Day’ – AWeber
AWeber marketing specialist, Liz Willits, says, “You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 50-page ebooks, 30-day courses, 100-page white papers and beyond. These gifts are called lead magnets or incentives, and they’re a freebie you give your subscribers for joining... [Read more]
