Latest News
‘Gmail to Begin Supporting Responsive Design: What Google’s Announcement Means for Marketers’ – HubSpot
David DeMambro says, “More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.With so many potential customers opening emails... [Read more]
‘Black Friday & Christmas: How to make the most of early seasonal shoppers’ – Econsultancy
Saima Alibhai says, “What tactics can retailers use to make the most of seasonal shopping opportunities?Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.According to some recent research from shopping channel QVC, 1.5m Londoners have already... [Read more]
‘What is faceted search and why should marketers care?’ – Econsultancy
Ben Davis says, “What is faceted search and why is it so important?By looking at some examples, let’s examine this trend and how it could impact on future user experience and digital strategy.Changing definitions of faceted searchTraditionally, faceted search is another name for faceted navigation, known predominately in our industry... [Read more]
‘Why Open-Source-Based Communities Are So Powerful’ – Copyblogger
Brian Gardner says, “On this week’s episode, we’re joined by Carrie Dils. Carrie has been around the Genesis community for a number of years. She’s a WordPress developer, consultant, speaker, and teacher.She loves sharing what she’s learned with others to help them be more successful in their businesses. She hosts a weekly WordPress... [Read more]
‘Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO’ – MOZ
Pete Wailes says, “Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find... [Read more]
‘Common PPC mistakes and how to avoid them’ – Search Engine Land
Laura Collins says, “I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly high regard. Perhaps a better phrase to use would have been common PPC mistakes. Because mistakes, no matter how hard we try, are common.We’re all human and... [Read more]
‘Twitter now lets brands say when they’re available to respond to tweets’ – Marketing Land
Tim Peterson says, “Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service.Businesses’ Twitter profiles can now display the hours that a company is available to respond to people’s tweets — such as “24/7” or “4am-11pm” — and feature a button people... [Read more]
‘A Cold, Hard Lead Conversion Case for Low-Volume Keywords’ – HubSpot
Kayli Kunkel says, “Not all keywords are created equal. Some, like “marketing,” draw in huge crowds of searchers each month. Others, like “marketing tips for small shoe store companies,” might squeak out a couple hits.As marketers, we’re often conditioned to go after attainable high-volume keywords. You know, the... [Read more]
‘Using social metrics + SEO + questions to create content that drives inbound traffic’ – Search Engine Land
Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering.So, how do you find out exactly what customers... [Read more]
‘AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus’ – Marketing Land
Ginny Marvin says, “This week, Adblock Plus threw its hat in the ad tech ring. That is, the ring that makes money from serving, not blocking, digital advertising. Eyeo GmbH, the company behind the ubiquitous ad blocking browser extension, announced on Tuesday it is testing a programmatic ad platform for its Acceptable Ads program.Just a day... [Read more]
‘HTTP vs. HTTPs: What’s the Difference and Why Should You Care?’ – Entrepreneur
Tony Messer says, “You may have heard people urging you to switch your website to the HTTPS security encryption. They cite Google’s announcement thatHTTPS is a ranking signal and that failure to switch could mean your ranking will take a hit.And that would mean less traffic and less business.But, can a product that costs around $100 per... [Read more]
‘7 of the Top Marketing Challenges Marketers Face Today’ – HubSpot
Lindsay Kolowich says, “Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s... [Read more]
