Latest News
’18 Tips for Planning a Flawless New Product Launch’ – HubSpot
Marcus Andrews says, “If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that. Quite simply: If... [Read more]
‘KPIs for SEO: measuring SEO success’ – Search Engine Land
Marcus Miller says, “Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working... [Read more]
‘Six Email Habits That Are Alienating Your Customers’ – MarketingProfs
Ayaz Nanji says, “Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016. The researchers defined “content marketing software” as standalone platforms used by marketing teams... [Read more]
‘Instagram Stories vs Snapchat Stories: Which one’s better for your business?’ – Entrepreneur
Rustam Singh says, “In the digital age, if there’s an idea that sounds creative, you’d probably find it already tried by someone else on the second page of Google results. Thankfully, you don’t have to look far, to find out where Instagram took the ‘inspiration’ from, for Instagram Stories. It is by far, an exact actually, point by point... [Read more]
‘Facebook organic reach drop steepens to 52% for publishers’ Pages’ – Marketing Land
Tim Peterson says, “Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year the number of people seeing the average post published a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52% decline in organic reach,... [Read more]
‘In The Cluster Of Digital Marketing Space How Can An Entrepreneur Think Differently’ – Entrepreneur
Anoushka Adya says, “White noise.Clutter.Information Overload.Short Attentions spans. We’ve heard these being bandied about plenty whenever any “expert” waxes eloquent on digital marketing. But how do you leap over these inevitable hurdles while on your way to building digital equity? Let me be honest, it’s tough. It comes with time and... [Read more]
‘How can we meet the needs of the multi-device consumer?’ – Econsultancy
Saima Alibhai says, “It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device. Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want. The UK has also seen evolution in the way consumers are... [Read more]
‘5 Smart Ways Marketers Can Prepare for Unexpected Changes’ – HubSpot
Ben Cotton says, “Let’s face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses — from stock market instability to events like Brexit. And as a result, it’s likely that many people are likely feeling a little less certain about their strategies than they did a year ago. Now, I’m not... [Read more]
‘How to get the old Google Keyword Planner volume data’ – Search Engine Land
Patrick Stox says, “Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was... [Read more]
‘7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now’ – Entrepreneur
Courtney eiter says, “Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts... [Read more]
‘4 things you didn’t know about rich snippets’ – Search Engine Land
Pratik Dholakiya says, “Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for. Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews,... [Read more]
‘Official: Facebook launches new layout for Pages’ – Marketing Land
Tamar Weinberg says, “It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already. The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean and gives the brand a little more prominence. A spokesperson from Facebook... [Read more]
