Latest News
‘Bidding on the competition: Is it really worth it?’ – Search Engine Land
Jacob Baadsgaard says, “These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers.To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably... [Read more]
‘8 Common Ways You’re Wasting Space in Your Sales Emails’ – HubSpot
Aja Frost says, “Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one instead.”Getting your point across in as few words as possible takes time and effort. But it’ll pay off: According to an analysis of more than 40 million emails, the most effective were between 50 and 125 words.Wondering... [Read more]
‘The anatomy of a good response to a negative online review- Econsultancy
Patricio Robles says, “Large numbers of consumers turn to online reviews when evaluating products and services, so it’s no surprise that many businesses take them very seriously.While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to... [Read more]
‘3 Ways to Use Geolocation to Increase Revenue’ – Entrepreneur
Anthony Nicalo says, “You may have noticed Pokémon GO players and the game’s characters popping up all over the place lately — at famous landmarks, public events, even inside local businesses.The launch of the mobile game last July represented not only a runaway success in the United States, considering that the game has already... [Read more]
‘What You Need to Do Now to Grow Your List on YouTube’ – AWeber
Jason Moore says, “What does YouTube have to do helping you grow your email list?Well, a lot actually. By creating video content, you give yourself another place for people to discover you and your business. And the more people see your content and learn about your business, the more people will have the opportunity to sign up to your email... [Read more]
‘Marketing to Millennials: Social Media, Privacy, and Email Trends’ – MarketingProfs
Ayaz Nanji says, “Millennials in the United States are heavy users of Facebook’s platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent.The report was based on data from a nationwide survey of 1,769 Millennial adults (age 18-34)... [Read more]
‘9 Quick SEO Copywriting Tips Every Online Business Should Know’ – Business.com
Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking.SEO stands for Search Engine Optimization, and these three letters... [Read more]
Video Wave software builds videos & ranks them #ad
New Video Wave software is what many marketers have been waiting for.When you use this software, you can quickly and easily:1. Research profitable keywords for your chosen niche2. Build attractive animated videos to target those keywords3. Syndicate your videos to high page rank websites.4. Reap the rewards of your new video campaign.Video Wave... [Read more]
‘Google: Search the primary and most often used mobile shopping tool’ – Search Engine Land
Greg Sterling says, “Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users.Earlier this week, Google released survey data that asserts search has indeed... [Read more]
‘Adobe Target expands beyond A/B testing to automated optimization of user experience’ – Marketing Land
Barry Levine says, “Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences.A new Auto-Target capability extends machine learning-powered, automated optimization across the entire tool, beyond its previous role... [Read more]
‘5 Content Strategy Lessons Pokémon Go Can Teach You’ – Entrepreneur
Yatin Khulbe says, “The 1990s saw the launch of the Pokémon series, where trainers traveled to different places on a quest to catch all Pokémon by defeating the gym leaders.Flash-forward to 2016. Pokémon Go has taken the gaming world by storm. Players can virtually launch their red and white Poké Ball to catch the pocket monsters.Though... [Read more]
‘Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads’ – MarketingExperiments
Paul Cheney says, “Does UX really make that much of a difference?Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s even survey data to support it.But what about at the company-level?Has anyone been able to measure... [Read more]
