Latest News
‘Your Guide to Brainstorming Creative Video Ideas’ – AWeber
Jason Moore says, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video just right. To make a basic analogy – brainstorming is like sketching out the initial concepts of a house that you want to build.... [Read more]
‘Facebook Is Getting Stern About Clickbait’ – Entrepreneur
Lesya Leu says, “Facebook is at it once again… I was SHOCKED! You guessed it: Facebook updates its algorithm again, but no one is really surprised (much less shocked) at this point. This time, the social platform taught its algorithm to recognize clickbait titles. You know, the ones that balance on the edge of curiosity and distaste. Facebook... [Read more]
‘Facebook organic reach is down 52% for publishers’ Pages this year’ – Marketing Land
Tim Peterson says, “Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the average post published on a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in... [Read more]
HubSpot Webinar ‘Basic Coding for Marketers: Resources, Tips & Strategies You’ll Need to Get Started’, August 9
Avi Flombaum says, “From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies. It’s those marketers... [Read more]
‘Start Making Sense: The 17 Most Important Technologies For B2B Marketers’ – Forrester Blogs
Steven Casey says, “We’ve all seen the ubiquitous martech slides: Thousands of company logos crammed into a single graphic that is both useless and illuminating. Useless as any sort of planning or evaluation tool — but also illuminating because it shows what we all know to be true from first-hand experience: The B2B marketing tech landscape... [Read more]
‘Digital Strategy Basics: The What, the Why, & the How’ – MOZ
Craig Bradford says, “Strategy is hard enough if you understand it. It’s even harder if you don’t. If you understand it, you realize it’s made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those... [Read more]
‘4 Ways to Sell More Using ‘Customer Journey Optimization’ Strategy’ – Entrepreneur
Ehasn Jahandarpour says, “One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO). Rather unfortunately, majority of them do it the wrong way. According to Unbounce, despite 98 percent of paid marketing campaigns fail, many marketers still blindly invest in online advertisements... [Read more]
‘5 Email Campaign Ideas to Help Increase Conversion Rates ‘ – HubSpot
Lindsay Kolowich says, “As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren’t ready to buy at the time of first conversion, so lead nurturing — especially through email — is the smartest way for marketers... [Read more]
‘Will native video on LinkedIn be a boon to B2B marketers?’ – Econsultancy
Patricio Robles says, “Video is the future of the internet, but by and large, video’s impact has been more strongly felt in the B2C world. Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world. But that could be changing. Last week, LinkedIn announced that it... [Read more]
‘Why Instagram Stories is Actually Good News for Snapchat’ – Convince & Convert Blog
Jay Baer says, “At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Here’s but one doomsday account. Use your favorite search engine to turn up dozens more. It’s... [Read more]
‘Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!’ – MarketingProfs
Barry Feldman says, “Maybe? A little? Probably? “We do say we have a small factor in there for pages that are really slow to load where we take that into account. But I don’t know how much it’s still a problem in ranking,” according to Google’s John Mueller. I’m not saying Google’s crooked, but if you’re... [Read more]
‘Justify Social Spend With A Business Case For Marketing And Beyond’ – Forrester Blogs
Samantha Ngo says, “It was social’s time and the living was easy. For years, B2C marketers told us that they didn’t need to make a business case for their social investments because budgets were easy to come by; social was rapidly growing and brands clamored to be present on social networks. But a decade later, executive teams are demanding... [Read more]
