Latest News

Jayson DeMers says, “It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link profile. Of the two main deciding factors for site rankings (relevance and authority), one (authority) is largely dependent on the quantity and quality of links pointing to... [Read more]

Rustam Singh says, “Email marketing is by far your safest bet to market your product and services which is available at an equal platform to everyone, for completely free. Users do no complain because of the minimal invasion into users personal lives (as compared to the most irritating obsolete form of marketing of SMS promotional). Marketers... [Read more]

Susannah Morris says, “What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’... [Read more]

Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”.... [Read more]

Patricio Robles says, “Years ago, many online retailers, including Amazon, found themselves battling states that sought to force them to collect sales tax even if they didn’t have a physical presence in those states. The logic behind retailers’ aversion to collecting sales tax wasn’t hard to understand: if given a choice between... [Read more]

Greg Finn says, “Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers.... [Read more]

MOZ team says, “You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content... [Read more]

Sandeep Verma says, “In their initial days, bloggers and digital marketers often find it difficult to get a strong fan following. While the reasons can vary, there is no doubt that most of us end up making very basic mistakes that can be avoided. Be it for personal usage or converting your company page into a strong brand identity, by being active... [Read more]

Amit Bhatia says, “So I visit this coffee shop close to office pretty often. The other day I was waiting in line and I paused to ask myself – why do I keep coming here? I mean, everything about the exercise including the taste is pretty unremarkable. I order, I’m served, I leave. So then why do I repeatedly give them my business? You guessed... [Read more]

Andrew Raso says, “Have you ever seen something in the window of a shop that you just had to have — and then bought it immediately? In most cases, that’s not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.) Most of the time, before becoming a customer, a person will first go through... [Read more]

Abdullahi Muhammed says, “What makes your digital content worth remembering? If you can’t answer that question immediately, you haven’t got what it takes to build lasting engagement without breaking the bank. Fortunately, there are a few content marketing hacks I’ve found for consistently creating great stuff without hiring expensive... [Read more]

Jayson DeMers says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study... [Read more]