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Steven Wright says, ““The answers you get depend on the questions you ask.”― Thomas S. KuhnThe Socratic method proposes that you can learn much by asking questions to test the logic of various facts and beliefs to stimulate critical thinking. Forrester’s 30-minute inquiries often become a miniature version of the Socratic approach,... [Read more]

Assaf Dudai says, “Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? Absolutely! Would you tell Stephen King that enough horror stories have been written already? No, you wouldn’t.So until the Perfect Landing Page is created—an imaginary creature, no doubt—we... [Read more]

Ben Davis says, “We’re getting to the part of the year where people start to moan about tinsel appearingalready in stores.Retail was ever this way – preparation is everything.Here are five search marketing tips for the holiday season, to get ahead of the game.1. Prepare landing pages early like Currys, and keep them year-roundMany... [Read more]

Jacob Maslow says, “If your business hasn’t gone mobile yet, it is time to do so before your competition overtakes you.Going mobile refers to launching a smartphone app, engaging in mobile marketing or, at the very least, having a mobile-responsive website for your business.In this article, you will be introduced to five reasons why your... [Read more]

Mike Sands says, “The Rio Olympics broke records, but not just for athletic performance or medal counts.The 17-day event was trumpeted as the most ambitious media event in history, delivering an average total prime time audience of nearly 28 million viewers, one of the largest Olympic audiences in history.Viewers around the world were able... [Read more]

Kelton Reid says, “Before kicking off the next season of the show, we wanted to share with you some highlights from our previous seasons.I don’t want to shortchange the most recent interviews with inspiring guests including Jay McInerney (’80s defining author of Bright Lights, Big City), Stephanie Danler (the bestselling author of Sweetbitter),... [Read more]

Tim Murphy says, “TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced user reviews of airlines. The reviews will contribute to an airline’s overall “flight score,” which affects its position in search results. Airlines with higher scores... [Read more]

Marc Wayshak says, “Are you too busy to prospect? Maybe you’re so preoccupied with servicing current customers that you fail to prioritize finding new business. Or you’re spending all your time trying to get those last few deals to close this month and have put off prospecting for longer than you intended. In either case, there’s a simple... [Read more]

JR Oakes says, “Today, the SEO world is abuzz with the term “relevancy.” Google has gone well past keywords and their frequency to looking at the meaning imparted by the words and how they relate to the query at hand.In fact, for years, the common term used for working with text and language had been natural language processing (NLP). The... [Read more]

Tim Peterson says, “It’s finally happening.Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story.Any photos, videos, polls and quoted tweets included Promoted Tweets created... [Read more]

Brandon Doyle says, “Marketing has entered a whole new space in recent years. Big-time marketers used to spend millions on campaigns that took up physical space on a billboard or in a magazine, effectively smothering any small-time competition.The digital space, however, has grown considerably with the shocking explosion of social media platforms.The... [Read more]

Anand Mahajan says, “The eCommerce industry is a hyper-competitive community where the way in which customers experience specific brand matters most. Brands anticipating, plus meeting – or exceeding – customer’s expectations, strategically targeting and engaging online shoppers together through mobile will definitely taste success... [Read more]