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John E Lincoln says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study... [Read more]

Patricio Robles says, “Years ago, many online retailers, including Amazon, found themselves battling states that sought to force them to collect sales tax even if they didn’t have a physical presence in those states. The logic behind retailers’ aversion to collecting sales tax wasn’t hard to understand: if given a choice between... [Read more]

Paul Cheney says, “Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At the end of the week, your early discount of 5% ends. Long story, short, you need to build a text-based PPC campaign that gets a lot of... [Read more]

Tim Peterson says, “Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had spent years developing ad formats, honing targeting capabilities and building measurement systems and attracting marketers that didn’t want people to only see their ads but to act on them,... [Read more]

Susan Bryant says, “As digital marketing has gone mobile, call conversions have skyrocketed. That’s because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way for consumers to connect with businesses. Why else would calls from search, social, and display advertising be expected... [Read more]

Rieva Lesonsky says, “Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for... [Read more]

Brandon Olson says, “Writing consistent, unique emails for your subscribers can be hard, and it’s often a struggle many email marketers face. (Don’t worry, it happens to the best of us!) While there’s no shortage of places to look for ideas on what to write, we often overlook one of the best sources available to us: Facebook. Facebook is... [Read more]

Jim Yu says, “SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for... [Read more]

Earlier this week, Jimmy Kim and Brad Callen released Doodly, doodle video creation software (runs on both PC and Mac) that is the easiest, simplest and most realistic doodle video creator ever made available to small businesses and individuals. And, during the grand opening, it won’t cost you a fortune to get it. Check out the demo, halfway down... [Read more]

Greg Sterling says, “The US Federal Trade Commission (FTC) announced that it was suing 1-800 Contacts for allegedly pursuing “anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising auctions.” The FTC complaint alleges the bidding agreements “unreasonably restrain price... [Read more]

Lindsay Kolowich says, “Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily... [Read more]

Bana Jobe says, “I’m not a doctor. I’ve never gone to medical school. And I could barely sit through frog dissection day in 7th grade biology (the smell of formaldehyde still haunts me). But, as it turns out, none of that matters… even though in the past five years, I’ve taken the most complex topics from medical publications... [Read more]