Latest News
‘AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results’ – Search Engine Land
Greg Sterling says, “In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the... [Read more]
‘Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors’ – Marketing Land
Tim Peterson says, “Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store sales accounting for 92.5 percent of total US retail sales in the second quarter of 2016. So the social network has been putting a lot of attention toward... [Read more]
Need help getting your business off the ground? #ad
There are only 100 more days in 2016. That’s just enough to turn your business profitable.You may have had great intentions when you started your business, but perhaps you didn’t know how to actually carry out your plans.A lot of people have that problem, so you aren’t alone.Gary Ryan Blair has put together a program for getting... [Read more]
‘How to Create Banner Ads That Get Results: A 10-Step Guide’ – HubSpot
Ellen Bartolino says, “Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results.However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone... [Read more]
‘Email Marketing: The Only Remaining Free, Effective and Underutilized Marketing Channel’ – Business.com
Danny Mola says, “As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers to target.While businesses often focus their efforts on trying to attract new customers, statistics show that it is more... [Read more]
‘4 Ways to Improve Personal Branding Using Facebook Live’ – Entrepreneur
Pratik Dholakiya says, “Andy Warhol was right when he speculated that everyone would have the opportunity to be famous. If you have any doubt, peruse YouTubeand check out one of the fastest growing incubators for digital celebrities and monetized self-made brands. Entrepreneurs like Michelle Phan who parlayed her talent for cosmetic design into... [Read more]
‘Three things marketers must do to deliver a brilliant omnichannel experience’ – Econsultancy
Jeff Rajeck says, “The omnichannel revolution has begun.In a 2016 study, Nielsen found that 87% of Australian consumers ‘often’ or ‘sometimes’ look at an item online before buying it in a store.Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online... [Read more]
‘Feed the Content Monster with the Help of a Closed-Circle Content Loop’ – Copyblogger
John Jantsch says, “If there is one thing search engines love more than anything, it is fresh content — and algorithms continue to get better at finding and ranking it by the minute.But what content marketer has enough time to dedicate to feeding the content monster all day, every day?To keep up with search engines and still preserve your... [Read more]
‘Should You Implement That New Google Feature?’ – MOZ
John Doherty says, “I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time.I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even relevant to my day job at the... [Read more]
‘Can an ad-free, subscription-based social network exist?’ – Marketing Land
Patrick Armitage says, “Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out there yet?Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged... [Read more]
‘How to Double Your Email Open Rates Using This 3-Step Process’ – HubSpot
Aja Frost says, “Customization and personalization aren’t the same thing. Technically, any email can be personalized by adding basic details about your prospect like their name and company.Personalization is better than a truly generic email, but it’s not enough. Buyers can tell the difference between a canned template and an email that’s... [Read more]
‘3 Ways Webinars Might Be Stalling Your Business From Growth’ – Entrepreneur
Kimanzi Constable says, “The first thing you probably do when you wake up in the morning is to check your email. I know some people avoid their phones and email in the mornings, but most entrepreneurs check. We want to know what’s going on, and use part of that information to plan our days.Lately, there’s a common trend. There are at... [Read more]
