Latest News
‘The Story of StudioPress Founder Brian Gardner’ – Copyblogger
Caroline Early says, “We’ve got a special treat for you on Rainmaker Rewind this week: the premiere of StudioPress FM, hosted by StudioPress founder Brian Gardner and Vice President of StudioPress Lauren Mancke. Each week, they’ll help creative entrepreneurs build and grow powerful digital businesses. In this episode, they dive into the story... [Read more]
‘How CRM brings control and collaboration to advertising & media agencies’ – Marketing Land
Loretta Jones says, “Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the creative and business sides of a company, creatives need to keep the sales funnel moving and projects on track to meet deadlines — which tends to be easier said than done. Recently,... [Read more]
‘3 Ways Pokémon Go Can Be Useful for Marketing’ – Entrepreneur
Clair Kim says, “With more than 75 million downloads in a span of three weeks and counting, it is safe to say that Pokémon Go is the new phenomenon. The seems to be the trending topic across social media and is projected to continue growing. Because of this, many businesses are starting to wonder whether or how Pokémon Go can help their business’... [Read more]
‘What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?’ – Econsultancy
Bola Awoniyi says, “Heavily segmented Facebook campaigns do not always deliver superior results. At least this is the message coming from P&G, the world’s largest advertiser and Facebook’s dream customer. While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising,... [Read more]
‘3 Keys to Creating Engaging Content’ – Entrepreneur
Steve Lazuka says, “There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like... [Read more]
‘Increase Your Conversion Rates By Following These Seven Strategies’ – Entrepreneur
Michael says, “Increasing the conversion rates is the most crucial and important task for a telemarketer of any industry. And having a really good conversion rate is the foundation of high sales volume. Say for example your goal here is to increase by 50 per cent and how would you do it. Is it by advertising, producing more content by 50 per cent... [Read more]
’41 Percent of Your Competitors Are Going Mobile – Here’s Why You Should Join the Crowd’ – Small Business Trends
Andrew Gazdecki says, “As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue... [Read more]
‘How to Use Facebook Insights to Create More Engaging Emails’ – MarketingSherpa
Courtney Eckerle says, ““We have a pretty small market at Intronis, it’s manage service providers, mainly in North America,” said Richard Delahaye, Senior Director of Marketing, Intronis in his interview at the MarketingSherpa Media Center at Summit 2016. He explained that the sales staff wasn’t able to get many conversations going from... [Read more]
‘Make Your Social Efforts Count With The POST Process’ – Forrester Blogs
Erna Alfred Liousas says, “Marketers face continuous uphill battles when it comes to social media. Whether it’s an emerging social network, an algorithm change within an existing social network, or the technology that enables social across an enterprise, change is constant. And these changes don’t even account for behavioral changes among... [Read more]
‘Why links are still the core authority signal in Google’s algorithm’ – Search Engine Land
Jayson DeMers says, “It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link profile. Of the two main deciding factors for site rankings (relevance and authority), one (authority) is largely dependent on the quantity and quality of links pointing to... [Read more]
‘How to make your email marketing engaging to millennials’ – Marketing Land
Scott Heimes says, “Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among millennials, marketers need to break the mold, focus their attention... [Read more]
‘Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?’ – MarketingProfs
Ayaz Nanji says, “Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. The report was based on data from a study in which consumers were shown 100 offerings from companies, including branded content (pieces that combine... [Read more]
