Latest News
‘Simple email subject lines are failing to engage consumers: stats’ – Econsultancy
Nikki Gilliland says, “When it comes to writing subject-lines, many marketers follow the famous KISS mantra. Which, if you don’t know, means to “keep it simple, stupid.” (No offence.) However, new research by Touchstone has discovered that blind dedication to this cause could be the reason why many recipients are failing to read your emails. Using... [Read more]
‘How to Dig Deep and Discover the Treasure in Your Niche’ – Copyblogger
Pamela Wilson says, “Let’s take a moment to sing the praises of counterintuitive moves that propel our businesses to a whole new level. Every so often, you try something completely different. And every so often, it really works. Take Jelle Annaars, for example. Jelle has spent years offering copywriting services to a long list of clients. But... [Read more]
‘Publishers turn to video to offset organic reach drop on Facebook’ – Econsultancy
Patricio Robles says, “Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family. And last week, the world’s largest social network announced another News Feed update aimed at reducing clickbait. Both changes have the greatest potential impact on brands... [Read more]
‘8 SEO Mistakes You Don’t Want to Be Making’ – Small Business Trends
Ronald Dod says, “The goal of SEO is to get your website ranking in the search results so that it can be found by users, and, when they get to your site, for it to be everything they were searching for. Sounds simple, right? Wrong. SEO is a constantly evolving art form that takes continuous trial and error to be a master of. It is a complex process... [Read more]
‘The 11 Most Common Website SEO Issues’ – MarketingProfs
Ayaz Nanji says, “Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. The report was based on anonymous data collected via SEMrush’s Site Audit tool on 100,000 websites and 450 million pages. Some 50% of the websites examined had duplicate content. Other common serious search... [Read more]
’10 CRO Truth Bombs That Will Change the Way You Think’ – MOZ
Larry Kim says, “Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize conversions still can and... [Read more]
‘5 Smart Reasons to Create Content Outside Your Niche’ – HubSpot
Larry Kim says, “Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you’re first starting out, committing to a niche... [Read more]
‘Take a Page from Starbucks with this Simple Strategy (Watch)’ – Small Business Trends
Annie Pilon says, “Almond milk seems to be all the rage right now. And Starbucks is taking notice. The coffee giant just announced that it would be adding almond milk to its selection of non-dairy milk options after receiving tons of requests on its crowdsourcing platform for customers and employees. The company also cited a consumer report stating... [Read more]
‘Here’s an AdWords script to apply shared campaign negative lists everywhere’ – Search Engine Land
Daniel Gilbert says, “Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all. There are also shared lists for campaign placement exclusions, so you can make sure things... [Read more]
‘Twitter will open its storytelling product, Moments, to everyone’ – Marketing Land
Tim Peterson says, “Twitter wants people stitching together stories on its platform, too. A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone. Sometime “in the coming months,”... [Read more]
‘B2B healthcare marketers are struggling with content marketing efficacy’ – Econsultancy
Patricio Robles says, “According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective. Over half (58%) of the respondents in the 2016 HIMSS Media Content Marketing Survey indicated that their top priority was lead generation. However 41% stated that content... [Read more]
‘8 Ways to Write Your Blog Posts with SEO in Mind’ – Small Business Trends
The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance your blog from both an SEO and... [Read more]
