Latest News
‘Account-Based Marketing (ABM): Let’s Move From Cacophony To Euphony’ – Forrester Blogs
Peter O’Neill says, “In the spring of 2015, we began to hear a curious cacophony around ABM. ABM stands for “account-based marketing,” a marketing concept that’s been around for decades. All of a sudden, it was being used in reams of promotional copy distributed by marketing consultancies, data service providers, and software automation... [Read more]
‘Sales Follow-Up Emails the Pros Use’ – HubSpot
Emma Brudner says, “Much thought leadership is dedicated to the art of selling: pitching, presenting, closing, building trust, developing a relationship, and a myriad of other skills. But showing off these talents depends on getting on prospects’ calendars in the first place.That’s when active selling skills get put on ice, and reps have... [Read more]
‘Are You Fascinating Enough to Be a Content Marketer?’ – Copyblogger
Pamela Wilson says, “If you work closely with someone with bright pink hair, you might begin to question whether you are interesting enough to contribute your thoughts to the topic at hand.Followings on the internet are built on memorability, right?I mean, if you don’t give high-energy talks like Gary Vaynerchuk, dress on-brand likeMari Smith,... [Read more]
‘Google Is Grouping Keyword Volumes – What Does This Mean for SEO?’ – MOZ
Sam Nemzer says, “As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes,... [Read more]
‘Four ways to avoid ‘creepy’ personalisation’ – Econsultancy
Jeff Rajeck says, “Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand.But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store.So what... [Read more]
‘Google downplays the algorithm ranking update this week as “normal fluctuations”’ – Search Engine Land
Barry Schwartz says, “Earlier this month, we reported about significant chatter around a Google algorithm update. Well, it looks like we have another update to report to you this week.On Tuesday of this week, there were some early signals of a Google update. Those signals intensified Thursday and seem to just be getting stronger day by day.In... [Read more]
‘Marketers: Here are a dozen authoring tools to help you get chatty with chatbots’ – Marketing Land
Barry Levine says, “In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers.One of the most common outlets for those conversations is the increasingly popular chatbot, in messaging apps, websites, and other venues.To help you build and maintain chatbots, we’re highlighting... [Read more]
‘4 Ways Your Sales Team Can Help Your Content Marketing’ – CMI
Ann Smarty says, “I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another.Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with... [Read more]
‘Essential Web Skills Every Modern Entrepreneur Must Have’ – Entrepreneur
Jonha Richman says, “Everyone and their great-grandmother has heard of the internet. It’s lowered the barrier to entry for entrepreneurs worldwide. It’s also leveled the playing field where your target audience can be global rather than regional. But some entrepreneurs still don’t want to pick up web skills. And if you’re on the business/marketing... [Read more]
‘The Decentralized Content Marketing Playbook’ – HubSpot
Megan Conley says, “In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website’s blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and... [Read more]
‘Five things marketers do to improve customer experience’ – Econsultancy
Jeff Rajeck says, “How are marketers carrying out customer experience improvements?We discussed this topic at our latest roundtable discussions.Of course, we are quite familiar with what the customer experience leaders are doing to satisfy and delight their customers:Amazon provides lightning-fast delivery at a reasonable costLUSH delights... [Read more]
‘The Future Of Messaging Apps’ – Forrester Blogs
Thomas Husson says, “Two years ago, Forrester made the claim that mobile was the new face of social. With more than 3 billion users worldwide, messaging apps demonstrated one of the fastest-growing online behaviors and passed social networks. The reach of these apps is huge, which presents a strong relationship promise for marketers.From Line’s... [Read more]
