Latest News
‘How the NSPCC is putting a positive spin on its marketing with Pantosaurus’ – Econsultancy
Nikki Gilliland says, “Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock. With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach – aiming to get parents talking to their children about the awkward topic of sexual abuse. Combining clever... [Read more]
‘Content Marketing Isn’t Really About Your Content’ – Entrepreneur
Aaron Agius says, “Marketers put an incredible amount of focus on their content. And you can’t blame them, considering how important quality content is for reaching business goals. According to Hubspot, “brands relying on inbound marketing save over $14 for every new customer acquired.” Further data from the Custom Content Council finds... [Read more]
‘Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?’ – MarketingProfs
Trevor Testwuide says, “Although some have termed 2016 the year of attribution, many marketers (and their bosses) still aren’t clear on exactly what attribution is. The concept is simple: You attribute credit and value where they are due. And in today’s analytics-driven, multichannel world, we all want to know not only whether what... [Read more]
‘Leverage This Simple Technique to Write Spellbinding Emails’ – HubSpot
Aja Frost says, “Thanks to your attention-grabbing subject line, the prospect decided to open your email. But just because they’ve opened the message doesn’t mean they’ll respond — or even fully read it. If the content isn’t as compelling as the subject line, you’ll quickly lose their attention. How do you make your email... [Read more]
‘CX Marketing 2016 Singapore – Guest Q&A with David Peller, Booking.com’ – Forrester Blogs
Fred Girom says, “Some of you may have seen my earlier blog post on why you should attend CX Marketing Singapore 2016! Our annual Forrester Singapore event returns in less than 2 weeks, and I’m excited to hear from all our own Forrester experts as well as esteemed industry speakers on how customer experience is and will continue to be the key... [Read more]
‘3 Ways To Create More Brand Awareness Without Breaking The Bank’ – Business.com
AJ Agrawal says, “Brand awareness is something every business needs. Unfortunately, a lot of companies believe the only way to achieve brand awareness is through wasting a lot of money. The key to brand awareness is content. With only 42 percent of content marketers believing they’re doing it right, there’s huge room for improvement. A great... [Read more]
‘Facebook restricts Messenger bots to 24-hour window, adds subscriptions’ – Marketing Land
Tim Peterson says, “Facebook is trying to make Messenger bots more active, but in a reactive way. On Monday, Facebook announced that it’s restricting how long Messenger bots have to respond to someone before they’re muzzled but is relaxing its rule forbidding promotional messages. Some Messenger bots will be able to sidestep the time limit... [Read more]
’10 key challenges facing CRM marketers’ – Econsultancy
Maeve Hosea says, “Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery. So what are the challenges facing CRM marketers? I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed. 1. Too much data, not enough... [Read more]
‘The State of Local SEO & Where to Focus Now’ – MOZ
Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing.... [Read more]
‘Google will soon report null Quality Scores for new & low-activity keywords’ – Search Engine Land
Ginny Marvin says, “Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score in AdWords of null, represented by dashes (“–“). By default, any keywords with null Quality Scores will be excluded from reports and automated rules that have Quality... [Read more]
‘4 Visual Techniques to Improve Your Website Conversion Rate’ – Solopreneurs
Sam Davtyan says, “When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not if you want to build a successful business page over time. For all the focus that selling techniques like SEO, landing page copy, and keyword descriptions get in the marketing world,... [Read more]
‘8 Reasons You Should be Creating More Long Form Content’ – Small Business Trends
Amie Marse says, “The web is hungry for instant gratification — at least that’s what research has led us to believe. Statistics like GrowthHackers’ “10-second rule” for webpages feed the idea that we must develop content that’s short, quick and to the point, or we risk losing consumer interest and becoming irrelevant. However, new... [Read more]
