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Many people start working online part-time. They are busy with another job and only have a few hours a week to invest in their online marketing. If you are one of these dual-career people, you want to make your online hours count, giving you the most possible results for your efforts. Your business needs to be simple and easy to operate in one or two... [Read more]

Maria Haggerty says, “At least 30 percent of all products ordered online are returned. While this number may sound alarming to online retailers today, a high return rate is not always a direct threat to a company’s bottom line. It’s important to remember that returns are simply the cost of selling online and retailers can minimize the effect... [Read more]

Ehsan Jahandarpour says, “People with entrepreneurial spirit often want to find a side job that can increase their cash-flow. There are many ways to go about doing this, but there are only a few businesses you can start in just one day. An e-commerce store is one of them. It may sound preposterous at first, but when you read on, you will find... [Read more]

Aleh Barysevich says, “Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles? Only 23% of SEO professionals have taken concrete actions to implement the Google AMP protocol, which suggests that the uptake is still relatively low. Should you optimize for these mobile-focused initiatives? Let’s... [Read more]

Jennifer Slog says, “Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in... [Read more]

SEO Brand team says, “When it comes to the Internet, many of us have been duped. Duped into believing that the 40% off for Memorial Day is only truly going to last through the weekend, or that the picture of that girl from the online dating site is actually her (Catfish has struck hesitation into the hearts of online daters everywhere). We?ve... [Read more]

Ayaz Nanji says, “Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone? To find out, Fractl partnered with BuzzSumo to analyze the 1 million most shared articles on social media between December 2015 and June 2016. The data set... [Read more]

Tim Peterson says, “Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands inserting themselves into the actual content in those feeds. Cases in point: Snapchat’s Sponsored Lenses, Facebook Live’s mid-roll ads and now Twitter’s Promoted Stickers. Twitter... [Read more]

Emma Brudner says, “Social selling is part activity and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’re got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom,... [Read more]

Sarah Sikowitz says, “Marketers often voice their frustration to me about the rate of turnover at their agencies. It is hard to lose a great team member, but it’s more difficult to be left holding the bag for bringing someone new up to speed on the business. And this happens frequently. Agencies compete with each other, tech companies, startups... [Read more]

Jeff Rajeck says, “Professional social media is hard work. Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team’s budget. The lack of universally accepted performance metrics, however, makes this difficult to do. To help, here is one approach to organising... [Read more]

Henneke says, “With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership. Hasn’t everything been written already? Helen checks her Twitter stream and answers a few emails. She doesn’t feel like writing. Not yet. She googles the word “leadership.” 756 million articles. Ouch. But still …... [Read more]