Latest News
‘Is interest targeting the future of marketing?’ – Marketing Land
Steve Olenski says, “Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible to narrow down your target audience even further based on their interests. This means that you would be able to get closer to those who would be most attracted... [Read more]
‘How To Increase Referral Traffic And Get More Leads’ – HubSpot
Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google... [Read more]
‘Are organizations well-equipped for omnichannel marketing?’ – Econsultancy
Nikki Gilliland says, “Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.The results are a mixed bag.As consumers constantly switch between channels and devices, many companies are struggling to provide the seamless... [Read more]
‘5 Ways Strategic Bullet Points Make You a Stronger Content Marketer’ – Copyblogger
Brian Clark says, “Bullet points make you a stronger content marketer?Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing.The goal of strategic bullet points is primarily to keep people reading. You’re... [Read more]
‘Real Talk: How Much Should You Invest in a Business Website?’ – Business.com
Danny Mola says, “Any business will benefit from building and promoting an official website. Regardless of industry, a site will solidify the brand’s authority and open up new opportunities to reach a larger audience.Just remember that a website is a massive investment that requires careful planning. Otherwise, you could end up wasting money... [Read more]
‘How to Incorporate User Generated Content into Your Nonprofit Marketing’ – HubSpot
Nick Cholakis says, “A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more.User generated content (UGC) is the ultimate form of social... [Read more]
‘Forrester: Here are some ways marketers can adapt to messaging apps’ – Marketing Land
Barry Levine says, “Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation.Except that now it’s at the scale of millions of individual conversations.“Messaging apps are morphing into relationship platforms,” Forrester vice president Thomas... [Read more]
‘Why Blogger Outreach Needs to Be a Part of Your Marketing Plan’ – Business.com
Ajay Paghdal says, “Every business needs a good marketing plan. One that will help your business, and your products and services get in front of the right people.Of course, advertising and social media work, but I’m talking about something that will get you tons of traffic and exposure from the right people.It will also help build up your... [Read more]
‘4 ways to improve your value as a strategic SEO partner’ – Search Engine Land
Derek Edmond says, “We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership.Sometimes it seems like our... [Read more]
‘How to Engage Your Audience Using Digital Advertising’ – HubSpot
Ellisa Hudson says, “Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.Over half of the respondents said they used... [Read more]
‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs
Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead.This article outlines how this change may affect you and what you need to do.What This Change MeansConverted... [Read more]
‘The customer experience revolution requires advertising with purpose’ – Econsultancy
Ben Davis says, “Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.Improving customer experience is not a novel concept, but it has become more... [Read more]
