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Rich Kahn says, “For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.Content marketing is a marketing approach that involves creating and distributing relevant and valuable content... [Read more]

Aja Frost says, “Imagine winning a deal five times bigger than any you’ve closed before. It’s a tantalizing vision — which is why some reps prioritize high-risk, high-reward prospects.If you’re not strategic about landing your sales whale, you’ll spend enormous amounts of time and energy on a fruitless endeavor.These four techniques... [Read more]

30+ world-class entrepreneurs, business owners, award-winning authors, LinkedIn influencers, thought leaders and productivity experts have all gathered for The Productivity Success Summit. For 4 days, December 6-9, they will show you how you can make 2017 your most successful year ever. Make sure to add the Summit to your schedule for December 6-9.This... [Read more]

Jodi Harris says, “The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciation a little more directly... [Read more]

Don Davis says, “A late-day surge brought retailers’ online sales for the day to $3.34 billion, says Adobe, which had predicted a $3.05 billion e-retail day. Mobile sales blew past $1 billion for the first time in a single day, reaching $1.2 billion, more than a third of web sales.Online retailers have plenty to be thankful for today after... [Read more]

Samantha Anderson says, “Search engine optimization (SEO) has been the buzzword of inbound lead generation for the past few years. SEO enables you to reach relevant leads and guide them to your Website. However, it is a mistake to focus your efforts on just SEO. SEO is unable to be the lead generating strategy, it must work in concert with other... [Read more]

Ginny Marvin says, “Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday.The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of the total number of impressions served during a campaign.... [Read more]

Courtney Eckerle says, ““Our main focus [in email marketing] is making sure we’re saying the right thing at the right time to the right person,” said Jessica Vogel, Global Marketing Consultant, Dell.Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business.... [Read more]

Spencer Kollas says, “In recent weeks I have had a number of customers ask me about purchasing an e-append in order to increase their overall customer list size right before the holiday season. For those of you who are unfamiliar with an e-append, it is the process purchasing email addresses from a third party company and then matching them to... [Read more]

Derek Miller says, “Small Business Saturday (Nov. 26, 2016) is an American shopping holiday that aims to promote shopping at local businesses. Last year, it generated $16.2 billion in spending for small businesses which was a 14 percent increase from 2014. While it’s great to use Small Business Saturday as a way to increase sales, most small... [Read more]

Jennifer Blackburn says, “Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have…Why? Because with the abundance of the resulting digital insights available, modern marketers have become better equipped... [Read more]

Roger C. Parker says, “There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide and contains 24 recently published books and eight old favorites and books that I overlooked.Included are:* Content marketing books, including... [Read more]