Latest News

David Fothergill says, “Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s recent Search Engine Land column, “Proper attribution modeling is one of the biggest challenges facing marketers today.” Along with difficulties caused by holes in data (such as... [Read more]

Amanda Zantal-Wiener says, “Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins — we’re mostly concerned with how we use it day-to-day. But unlike the handshake, SEO... [Read more]

Brian Clark says, “If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according... [Read more]

Marcia Yudkin says, “Whether you sell car widgets, consulting, cab service, camping stoves, or customized cabinets, the day will come when you have to write up something to sell them. My best advice is to be straightforward: Simply write who it’s for, what it is, why people should buy it, and how to order. If your clear and direct draft... [Read more]

Olivia Solon says, “China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population. Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying. Dr. Ye will be... [Read more]

Brian Ussery says, “With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on... [Read more]

Nathan Sinnott says, “Last week Twitter’s most enthusiastic and likely buyer —Salesforce — punctured the hopes of many Twitter users, and tech bods, when they formally declined to buy the social media business, saying Twitter is not the right fit for them. To make matters worse, and of course to be expected, Twitter shares took... [Read more]

Itai Elizur says, “One of the best ways to stay highly competitive in the online marketing field is to learn from thought-leaders who get results. Those who’ve earned praise from renown clients and respect from their industry are always worth listening to. Whether you’re just venturing out into the marketing field or you’ve been doing it... [Read more]

Sam Hollis says, “They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short... [Read more]

Michele Linn says, “I hate shopping, and I have a limited fashion sense. So when a friend offered to help me shop for wardrobe essentials that I could mix and match to suit almost any occasion, I wholeheartedly agreed. These staples have been so helpful in many ways. Now I no longer spend time thinking about what to wear and I don’t constantly... [Read more]

Six months ago, Cindy Donovan and Keith Gosnell created Viral Loop. It automated creating and promoting websites. It was popular among small business marketers and sold over 500 copies. Now, at 11 AM EDT tomorrow, they are releasing their updated and improved version of this software with new levels of automation. They report that Viral Loop 2.0 is... [Read more]

Andrew Dennis says, “Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome... [Read more]