Latest News

Chris Ducker says, “Chris talks with Mike of the Membership Guys, and they discuss what it takes to come up with and maintain a membership site. Membership sites have become something of an entrepreneurial pinnacle when it comes to online business. The idea of a regular and recurring income has sparked interest in so many business owners, but... [Read more]

Matt Nitzberg says, “Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue started with a “use it or lose it” marketing budget strategy. If marketers didn’t spend everything they had, they didn’t get it come the next budgeting cycle. Marketers told their agencies to spend all... [Read more]

Scott Langdon says, “If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with lead conversions. The good news is that with the increase in digital... [Read more]

Itai Sadan says, “”I turned off Google AdWords because the cost-per-lead was too high.” That line from Neil Patel’s blog post, “What Spending $66,372.09 on Paid Advertising Taught Me,” featuring different pay-per-click (PPC) methods, still resonates after four years because it highlights a common problem: The pay-per-click... [Read more]

Greg Sterling says, “In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search. Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the... [Read more]

Tim Peterson says, “Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store sales accounting for 92.5 percent of total US retail sales in the second quarter of 2016. So the social network has been putting a lot of attention toward... [Read more]

There are only 100 more days in 2016. That’s just enough to turn your business profitable. You may have had great intentions when you started your business, but perhaps you didn’t know how to actually carry out your plans. A lot of people have that problem, so you aren’t alone. Gary Ryan Blair has put together a program for getting... [Read more]

Ellen Bartolino says, “Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results. However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone... [Read more]

Danny Mola says, “As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers to target. While businesses often focus their efforts on trying to attract new customers, statistics show that it is more... [Read more]

Pratik Dholakiya says, “Andy Warhol was right when he speculated that everyone would have the opportunity to be famous. If you have any doubt, peruse YouTubeand check out one of the fastest growing incubators for digital celebrities and monetized self-made brands. Entrepreneurs like Michelle Phan who parlayed her talent for cosmetic design into... [Read more]

Jeff Rajeck says, “The omnichannel revolution has begun. In a 2016 study, Nielsen found that 87% of Australian consumers ‘often’ or ‘sometimes’ look at an item online before buying it in a store. Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online... [Read more]

John Jantsch says, “If there is one thing search engines love more than anything, it is fresh content — and algorithms continue to get better at finding and ranking it by the minute. But what content marketer has enough time to dedicate to feeding the content monster all day, every day? To keep up with search engines and still preserve your... [Read more]