Latest News
‘How to Create a Lead Magnet That Attracts Visitors and Converts Customers’ – Entrepreneur
Ehsan Jahandarpour says, “Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you’ve done that, you might get a few customers to pay for your product. However, there are efficient growth-hacking strategies you can use to increase your conversion rate... [Read more]
‘Build a Better Home Page Strategy: How multiple objectives on a homepage increased clickthrough to a single page by 52%’ – MarketingExperiments
Paul Cheney says, “Homepages are among the most difficult places for marketers to optimize for a few of reasons: Internal company politics can create a battle for real estate on the home page that may or may not be in the best interests of the customer or Digital’s P&L. Even if Digital has full control, it’s difficult to determine what... [Read more]
‘Facebook wants to show brands how its ads measure up against TV, others’ – Marketing Land
Tim Peterson says, “On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain them in a way that makes sense. To that end,... [Read more]
‘Five Ways to Shift Your Social Media Marketing Up One Gear’ – Small Business Trends
Jessica Davis says, “ocial media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything... [Read more]
‘5 Proven Tips to Keep Leads Engaged With Retargeting’ – HubSpot
Gregory Kennedy says, “Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop. They mull over the decision to buy something — researching, searching,... [Read more]
‘How to Use Content to Create Trust With Users’ – Entrepreneur
Sujan Patel says, “Q: How can an online publication startup create trust with its users? A: We’re creating more content than ever these days and with the rise of companies getting smart on content marketing the volume is just going to go up. There’s so much content out there from bloggers, companies and online publications, so how do you... [Read more]
‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs
Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What This Change Means Converted... [Read more]
‘Three ways U.S. brands can sell more effectively in Asia’ – Econsultancy
Bart Mroz says, “The ecommerce market in Asia is growing faster than that of any other region in the world. In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year. Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to... [Read more]
‘3 Customer Research Tactics to Help Content Creation’ – CMI
Tom Whatley says, “As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according... [Read more]
‘Building Your Virtual Team with Jess Ostroff’ – Copyblogger
Brian Clark says, “As the leader of a virtual company of more than 65 people located around the world, I wouldn’t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last six years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams and the “post-geographic”... [Read more]
‘The ‘Heart & Soul’ of Membership Sites, with Mike Morrison’ – Copyblogger
Chris Ducker says, “Chris talks with Mike of the Membership Guys, and they discuss what it takes to come up with and maintain a membership site. Membership sites have become something of an entrepreneurial pinnacle when it comes to online business. The idea of a regular and recurring income has sparked interest in so many business owners, but... [Read more]
‘The high price of inflated marketing metrics’ – Marketing Land
Matt Nitzberg says, “Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue started with a “use it or lose it” marketing budget strategy. If marketers didn’t spend everything they had, they didn’t get it come the next budgeting cycle. Marketers told their agencies to spend all... [Read more]
