Danny Wong says, “Writing a sales letter is not an easy task. If it was, everyone would easily score six-figure contracts in a snap. In order to make a sales letter effective as well as specially designed for a large contract, here are some considerations you need to keep in mind.

Be appropriately brief

The kids don’t use the phrase TL;DR (too long, didn’t read) for nothing. Your sales letter needs a similar approach.

While there is an endless debate as to how long the ideal sales letter should be with no magic bullet solution, one thing that all sales experts agree on is that you should not have this several-page saga that could dwarf a tax reform bill.

Think of your audience. They are key decision-makers in organizations that have a lot of cash to spend on your product or services. As a result of those large coffers, there are also large responsibilities to go with it so they get bombarded with emails and internal memos all day long. These prospects only have so much time to read your sales letter whether it comes by email or snail mail. And that sales letter is definitely going straight to the bottom of the priority pile due to demanding schedules”.

How to Write Effective B2B Sales Letters to Land Six-Figure Contracts

Business.com

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