Latest News
‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs
Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What This Change Means Converted... [Read more]
‘The customer experience revolution requires advertising with purpose’ – Econsultancy
Ben Davis says, “Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’. The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles. Improving customer experience is not a novel concept, but it has become more... [Read more]
‘How to Use Your Limitations to Create a Unique Selling Proposition’ – Copyblogger
Sean Jackson says, “We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market. How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding... [Read more]
‘3 Secrets to Adding Direct Mail to Your Online Sales Funnel’ – Entrepreneur
Craig Simpson says, “If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with many online marketers who were very successful at finding... [Read more]
‘Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars’ – Marketing Land
Danny Sullivan says, “Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not from my actual number, which is a core failing out of the box. It’s a failing Google can’t afford with yet another messaging app. The glory that was Google Voice I am a long-time... [Read more]
‘How To Get Old Content Ranking Better’ – Small Business Trends
Ann Smarty says, “Do you ever look at a piece of content and feel a sad swell of nostalgia? It did so well back then, when it was first published. Maybe it even hit viral status. But the ravages of time did their dirty work, and before you know it the traffic has dropped off to nothing. The online community has moved on to the next big thing,... [Read more]
‘Paid vs. Organic Social Media: Which Is More Effective?’ – MarketingProfs
Ayaz Nanji says, “Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. The report was based on data from a survey of 304 social media marketers who work for companies that have more than 100 employees. Some 59%... [Read more]
‘7 advanced conversion strategies you probably don’t know’ – Marketing Land
John Lincoln says, “If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be time to take your conversion optimization efforts to the next level. To that end, you’ll want to split-test a number of CRO (conversion rate optimization)... [Read more]
‘Want to be a Better Social Media Marketer? Listen to These 10 Podcasts’ – HubSpot
Aja Frost says, “The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing.... [Read more]
‘How to Fix Crawl Errors in Google Search Console’ – MOZ
Joe Robison says, “A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search... [Read more]
‘Four tips to shape mobile marketing strategy’ – Econsultancy
Nikki Gilliland says, “Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers. Our latest Mobile Marketing Best Practice guide delves into how this can be achieved. Here are four tips taken from the report: Build an always-on presence In our smartphone-obsessed society, the traditional... [Read more]
‘Will the Content Bubble Burst? What’s Next?’ – CMI
Aaron Agius says, “As much as I love content marketing, when I look around at the sheer number of people using it, I’m reminded of another frenzy that didn’t end well — the dot-com bubble. Remember when everyone and their cat was launching a company or selling a domain name for tens of thousands of dollars? Until it came crashing down. There’s... [Read more]
