‘4 Common A/B Testing Mistakes (And How to Fix Them)’ – HubSpot
Sophia Bernazzani says, “When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization(CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.
The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. To combat that, I’ve outlined some of the most common A/B testing mistakes (as well as their remedies) below. These tips are designed to help you keep your testing plans on track so you can start converting more visitors into customers, so let’s dive in …
4 Common A/B Testing Mistakes (And How to Fix Them)
Problem #1: Your testing tool is faulty.
Popularity is a double-edged sword — it’s true for high schoolers and it’s true for A/B testing software”.
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