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Tuesday, August 26, 2025

Latest News

‘The Most Shared Articles from MarketingSherpa Blog in 2016’ – MarketingSherpa

Courtney Eckerle says, “While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles... [Read more]

‘There Are No “Right” Social KPIs’ – Forrester Blogs

Jessica Liu says, “44% of marketers say they haven’t been able to show the impact of social at all and another 36% say they have a good sense of the qualitative, but not quantitative, impact of social initiatives. Marketers feel stuck with engagement metrics that don’t tell them anything about the business impact of their social programs.... [Read more]

‘Lyft’s head of marketing on what to expect in 2017’ – Mashable

Kerry Flynn says, “When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting its own line of “Uber for” startups and a market valuation of a $68 billion, Lyft is the smaller company that claims to be quite satisfied with its place and trajectory. How... [Read more]

‘The 4 Best Tools to Measure your Content ROI’ – Business.com

Sarah Quinn says, “Did you know that only 8 percent of marketers consider themselves as ‘very successful’ at tracking the ROI of their content marketing? Maybe you did. In fact, maybe you’re part of the 92 percent who aren’t confident in their content results. Tracking content marketing is difficult because your content... [Read more]

‘Four websites that have reduced their primary navigation options’ – EConsultancy

Ben Davis says, “In 2017, more websites will be reducing their primary navigation options. But why, and who has done this already? As Michael Sandstrom has previously pointed out on the Econsultancy blog, it’s all about defeating the tyranny of choice. Michael advocates reducing choice paralysis by choosing relatable products categories,... [Read more]

‘4 Education Marketing Trends to Keep an Eye on in 2017’ – HubSpot

Sam Balter says, “Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep growing. People... [Read more]

‘What can marketers learn from Amazon Go’s customer experience?’ – EConsultancy

Nikki Gilliland says, “Last December, Amazon unveiled its first ever bricks-and-mortar grocery store. Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of). Shoppers are simply required to scan smartphones as they enter, leaving... [Read more]

‘B2B Buyers Make The Case For Better Marketing And Sales Alignment’ – Forrester Blogs

Mary Shea says, “Are your marketing and sales teams caught in that endless loop of finger pointing? B2B sellers who complain about lead quality/quantity and marketers who criticize sellers for poor follow up? After years of acknowledging their issues with each other, many B2B marketing and sales teams continue to be at odds. Just “google”... [Read more]

‘How to Have Your Best Sales Year Yet’ – HubSpot

Aja Frost says, “Imagine yourself in one year’s time. You’ve just finished an incredible year. Not only did you meet or exceed quota month after month — meaning you beat your previous annual number by a long shot — but you also learned new skills, strengthened existing ones, and became an all-around stronger salesperson. This... [Read more]

‘The Most Important Google Search Rank Factors’ – MarketingProfs

Ayaz Nanji says, “Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics. The annual Searchmetrics ranking factors report was based on an... [Read more]

‘The Simple 3-Step Process for Creating a Winning Content Marketing Strategy’ – Copyblogger

Brian Clark says, “Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean... [Read more]

‘Essential voice search strategies for 2017’ – Search Engine Land

Sherry Bonelli says, “There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re... [Read more]