Latest News

Jeff Rajeck says, “Marketers face the challenge of a constantly changing media landscape. According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels. The same study also shows that these new consumer behaviours are... [Read more]

Brittany Leaning says, “Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth. Without... [Read more]

Larry Alton says, “Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted market. Now that businesses have the capacity to sell and promote themselves online, it’s even harder for small business owners to compete with major, established, national and international organizations. But... [Read more]

Brian Hopkins says, “By now firms are deep into their big data investments — and frustrated. Too many new and rapidly evolving technologies are built on an open source and named after a bunch of zoo animals. The term insight platform has struck a chord with technology buyers exactly because it offers a path out of this mess. In fact, insight... [Read more]

Ben Davis says, “In a previous article, ‘What is design thinking?‘, I discussed the Fjord methodology for service design. This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. Marketing meets design most often in branding and service design, but not... [Read more]

Jesse Boskoff says, “When using local search engine optimization, a company should add localized keywords to a website’s posts, create responsive webpages that are compatible with mobile devices, post listings on Google Places, position backlinks on websites that are associated with a company’s geographic region and develop citations... [Read more]

Joe Pulizzi says, “Each year during my Content Marketing World keynote talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment. As I (perhaps boldly) stated, you need to go all in or do nothing. However, the idea of commitment can feel kind of nebulous. It’s a mindset. So what exactly... [Read more]

Annie Pilon says, “The start of a new year is the perfect time for small businesses to spruce up their marketing materials. So if you feel that your logo, online presence or even print materials could use a refresh, it’s a great time to start planning those changes for 2017. There are plenty of different resources you can use to update your... [Read more]

Josh Turner says, “Small businesses aren’t all “mom and pop” shops anymore. Many are now internet-driven, global phenomena with customers all over the world. In fact, 58 percent of small businesses already have international customers, and 72 percent are focusing on expanding their international customer base before the end of 2016. But... [Read more]

Jeffrey Vocell says, “We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries... [Read more]

Jordan Kasteler says, “Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways... [Read more]

Aleh Barysevich says, “Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has... [Read more]