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Eric Siu says, “A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help... [Read more]

Lindsay Kolowich says, “Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing... [Read more]

Ben Davis says, “What will 2017 bring for SEO? Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future. Thanks to everyone who contributed to this article. In no particular order, they are: Andrew Girdwood, head of media technology, Signal. Max Holloway, senior search manager, Pi Datametrics. Glynn... [Read more]

Michelle Cruz says, “Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in... [Read more]

Dustin Walker says, “Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only... [Read more]

Mark Johnstone says, “A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled.... [Read more]

Mark Fidelman says, “In this video, Entrepreneur Network partner Mark Fidelman of Fanatics Media meets with Tony Robbins’s social media director Tyler Culbertson. To start off, Culbertson explains how to measure a marketing strategy in terms of dollars and ROI. To do so, it’s important to understand your desired outcome — do... [Read more]

Valerie Levin says, “Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. Responses such as “social media, graphic design, advertising, emails and brochures,” are going to... [Read more]

Jeff Rajeck says, “Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people’s lives are so entangled with their emails that living without them would be unthinkable. For anyone who is in doubt, a study by the Radicati Group estimates that there are now 2.6bn email users worldwide,... [Read more]

Barry Levine says, “This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad-blocking users. But, in preparing for its release, the San Francisco-based company said it discovered something essential: Publishers are only detecting a small percentage of the ad blockers used by their site visitors. The... [Read more]

Laura Patterson says, “Agile companies want to be able to rapidly adjust on all fronts, including Marketing. Companies are interested in marketing that’s agile because they believe it will help them deploy the right elements of the marketing mix at the right time to influence the specific outcome they want to achieve. Scenarios to Facilitate... [Read more]

Brian Clark says, “It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the... [Read more]