Latest News

Kristina Podnar says, “Let’s be honest. As a marketer, do you love standards for creating and managing content in the digital world or do you, like many of the people I talk with, consider them an unnecessary hindrance to creativity? If you find yourself in the latter camp or if you’re not sure of the value of digital standards or even what... [Read more]

Conrad Saam says, ““Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry... [Read more]

For the second time in the last year, iGloo website builder is making big sales. It was an immediate success in June when it was launched, selling 6,000 copies in just a few days. Now the updated (or “reloaded”) version is selling like hotcakes, too. However, Josh Ratta, the creator, has decided to close down the launch pricing at 2 PM EST... [Read more]

Tim Peterson says, “Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing... [Read more]

Rich Drees says, “With so many online sharing platforms available today and the rising costs of producing great content, it is essential to track your traffic to see which methods are getting the most results for your campaign. Tracking this gives you data to make informed decisions about which channels to focus your marketing efforts on, based... [Read more]

Sophia Bernazzani says, “For all of the greatness that the internet affords — cute animal videos, GIFs, and interesting blogs — I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination? Perhaps you get absorbed in updates on social media, or maybe... [Read more]

Jacob Baadsgaard says, “If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of search marketers are confused about how... [Read more]

Brian Peters says, “When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month. Where... [Read more]

Sean Donnelly says, “A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT). An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points. It’s always nice to receive comments and questions... [Read more]

Chelsea Scholz says, “Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider... [Read more]

Tony D’Anna says, “Recently, Facebook announced that it had found a way to circumvent ad blockers. About 48 hours later, Adblock Plus announced it had circumvented the circumvention. That back and forth was only the latest in the ad-blocking arms race, an ever-escalating conflict involving billions of dollars in ad revenue. The latest... [Read more]

Andrew Lovasz says, “Google has made yet another algorithm change with its Penguin 4.0 update. While it’s one of the thousands of changes it conducts each year, this one outweighs any of the other, more minor updates. Businesses can leverage Penguin 4.0 in their favor, however, as long as they understand the subtleties the new update entails. Google... [Read more]