Latest News
‘Our Ask the Expert Explains the Social Media Tools That Provide the Greatest Return’ – Entrepreneur
Aaron Agius says, “Q: Which one social media tool has generated the greatest return for you? And how did you use it? A: I’m going to cheat a little bit here, because the tool that’s driven the great results for me on social media and other channels is a proprietary tool my team at Louder built for a process we call growth mapping. Growth... [Read more]
‘How to Plan a Seasonal Marketing Campaign: A 5-Step Guide’ – HubSpot
Kate Taylor Mighty says, “Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable... [Read more]
‘Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem’ – MarketingProfs
Scott Salkin says, “In 2015, more than 70% of revenue generated in the US came through indirect sales and marketing channels. 70%! And that spans all vertical markets—from technology to finance and retail to real estate—and businesses of all sizes. Companies are no longer waiting until they’re multinational corporations; even early-stage... [Read more]
‘Social media in 2017: What do the experts predict?’ – Econsultancy
Nikki Gilliland says, “Not many people will be sad to see the back of 2016. So, why not take the opportunity to look onwards and upwards into the year ahead? We’ve asked some industry experts for their predictions on social media trends in 2017. The people offering up their opinions are: Kirsty Price, senior community manager at PSONA Social. Alice... [Read more]
‘Monetizing your SEO expertise’ – Search Engine Land
Stephan Spencer says, “I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are these rock-star SEOs their... [Read more]
‘Creating Online Courses to Level Up from Freelance, with Carrie Dils’ – Copyblogger
Brian Clark says, “Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But it was... [Read more]
‘6 Lessons From the Legends of Advertising’ – Entrepreneur
Craig Simpson says, “No matter what your advertising message is and what platform you’re using to broadcast it, there are basic principles of promotion you can use to make sure you’re working as effectively as possible to spread the word. From all my reading and extensive research on some of the best master promoters, I’ve arrived at these... [Read more]
‘Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017’ – HubSpot
Brian Halligan says, “2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns... [Read more]
‘Make Your Emails Merry with These 3 Holiday Email Design Tips’ – AWeber
Monica Montesa says, “‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails. But before you douse your next holiday email in glitter, tinsel and garland, it may be good to take a step back and ask yourself if it’s creating the right experience for your subscribers. While your intentions... [Read more]
’12 Ways You Screw Up Your Content Marketing’ – CMI
Sujan Patel says, “In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective. Clearly, a lot of marketers could be doing better. Are you one of them? Screwing up your content... [Read more]
‘How Google may be slowing down AMP by not using direct links to publishers’ – Search Engine Land
Danny Sullivan says, “One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s... [Read more]
Live Stream Machine lets you reach thousands of buyers with video #ad
We have been telling you about this new software for several days. The news is that there’s now a coupon for $10 off: livestream2016. Use it when you check out for a significant saving. Delilah Taylor has teamed up with Frank Schramm and Andreas to release new software that makes Facebook marketing a lot easier. Live Stream Machine allows you... [Read more]
