Latest News

Zak Stambor says, “Most retailers don’t use Buy buttons, and even among those that do, few generate significant sales from them. Facebook, Instagram, Pinterest and other social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even... [Read more]

Jonathan Crossfield says, “In social media, the audience pulls the strings. Most of the time, our social media activities are designed to encourage the audience to pull strings that favor us – amplifying our content or spreading our message – but if the audience doesn’t agree with what we have to say or sees an opportunity for mischief,... [Read more]

Tom Tate says, “Does your email marketing strategy start with a signup and end with a send? Are all of your conversions happening solely on your website? Are you typically out of the office and struggling to write engaging content? If so, it’s time to level up and do more with email on-the-go. An effective email marketing campaign is always... [Read more]

Ayaz Nanji says, “More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2. The report was based on data from a survey of more than 200 B2B executives (50% work for firms with 50 or fewer employees). Some 46% of respondents say their B2B firm makes... [Read more]

Ryan Shelley says, “Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed... [Read more]

Thomas Smale says, “If you’re subscribed to any number of newsletters, there’s a good chance you saw Black Friday promotions coming from your favorite brands — and those promotions are increasing each year, coming from unlikely or at least less likely places. So, if we now look back a month to take stock of this year, 2016’s,... [Read more]

Keval Padia says, “As people search for brands across multiple channels, the complexity of targeting right customers with right messages is greater than ever before. Digital advertisers have relied on web cookies since the last two decades, but with the advent of smart mobility, this old strategy won’t work. Brands need to connect with... [Read more]

Adam Honig says, “Bad habits are hard to break. After a long day of sales calls, juggling what feels like a million prospects, and filling out endless CRM fields, it’s easy to slip into some bad sales habits. Do you find yourself brushing off a coworker because there isn’t enough time in the day for extra chatter? Or perhaps throwing in the... [Read more]

Patricio Robles says, “Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.  But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS). As detailed... [Read more]

Eric Enge says, “When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. In other words, either way,... [Read more]

Rubi Perilli says, “It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and enjoyable parts of the job. So, a lot of us jump right in, quickly publishing and sharing without taking much time to think about what we are doing and why. We are just excited... [Read more]

Barry Schwartz says, “A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal. The full study can be downloaded over here, but here are the key takeaways from the study: The URLs with the highest content relevance... [Read more]