Monica Montesa says, “‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails.

But before you douse your next holiday email in glitter, tinsel and garland, it may be good to take a step back and ask yourself if it’s creating the right experience for your subscribers. While your intentions may be good in that you’re embracing an important time of the year, there are some design principles to keep in mind.

So how can you be sure your emails convey a festive winter wonderland and not a winter disaster?

I teamed up with our Email Designer, Kim R., to get her expert advice on how to create a fun holiday email in a way that doesn’t break all of the design rules. Here’s her advice:

1. Aim for simplicity.

Some people like to decorate for the holidays by covering every window, exterior, and blade of grass with festive decorations. But that doesn’t mean you should do the same with your emails”.

Make Your Emails Merry with These 3 Holiday Email Design Tips

AWeber

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