Scott Salkin says, “In 2015, more than 70% of revenue generated in the US came through indirect sales and marketing channels. 70%! And that spans all vertical markets—from technology to finance and retail to real estate—and businesses of all sizes.

Companies are no longer waiting until they’re multinational corporations; even early-stage companies that have their sights fixed on growing fast and far are developing indirect sales ecosystems, working with partners to expand their reach.

Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it’s functioning as it should?

Building a successful partner program

Creating a network of partners and resellers who are ready and eager to sell your product or service is not easy. Think about it, you’re essentially asking these people to work on your behalf for free (until they sell something) to expand your brand in a cost-effective way to new regions and prospects. It takes work. But it is possible. And potentially lucrative”.

Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

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